I am very new to Etsy, but I feel that Instagram was extremely helpful! I had only one listing at the very beginning, in two different colors, and I didn't sell them both until I got an Instagram for my shop. I'm not really into social media, and before I got an instagram I only had pininterest. I was getting visits and views but no sales. I think the power of the hashtag (#) should never be underestimated. Once I had finally figured out why people typed "#"in front of everything on Instagram, that's when I made the sales. Use "#" liberally in front of your descriptions for your product!!! That's how you sell and even start getting people following you. Plus you get connected to Knitters/crocheters around the world. There are more of us!!! LoL I have also noticed whenever I post, even if it's just behind the scenes\process photos , there are more visit, views, and followers.