Well, one thing I can guarantee:
If you don't list some items, you won't sell any, no matter what season it is.
Focus on that, and time will tell what kind of holiday season your shop has. I wish you and all of us a good one!
Owner, Epiclesis Consulting LLC
Every shop is different as we sell different things. I usually have slow October and November and then things take off at the beginning of November. I sell supplies to create Holiday stuff so that makes sense. :-) If you have a new shop you have to follow your business for some time to notice how your biz changes throughout the year.
It depends on the shop and what it sells. In my niche, spring is a bigger time for gift giving, so I tend to see more of an increase then than I do before Christmas.
Christmas has never been busy for us for some reason. I remember our first Christmas here. We were so excited and hoped to be busy . We were not busy at all and for the 11 years that we have been here December has always been our worst month. We've had a few Christmas sales already for this year so we'll see how it goes. On the bright side...we aren't exhausted at Christmas and we can relax and enjoy the holiday season.
I have seen a increase in sales this month. However I had a poor review today so I hope that doesn't slow down my sales? Usually November is my busiest month.
For my shop, January and February are actually much busier than Christmas. I sell vintage, so my theory is that buyers are buying vintage for themselves as they didn't get what they want (and may have extra money).
You need to get busy listing new items; market them as stocking stuffers, secret Santa gifts, etc.
Because listings last for 4 months, you should have things intended for holiday gifts listed NOW. Anything listed today will expire on March 13th. How many sales do you think will happen in March?