I have been using Etsy ads for a while and I didn't seem to be getting any traction with it. So I changed the game and started using favorites and found an service that was made for Etsy sellers.
https://ecomservices.info/EtsyFavorites
I went ahead and ordered for 500 favorites for my shop and when it did I had a bunch of messages from buyers and ended up selling several of my carvings. I even had two orders on my website.
I just wanted to share my experience because I still see a lot of people mentioning this service to others and hope that you can take advantage of it too.
Good luck with your shops and feel free to ask me any questions.
P.S. I arranged with this guy to give each Etsy seller a 15% discount. 15% Discount code - etsyteams