Views to Sales Conversion - Want to know yours?

[#1]

Knowing how many views you need to make a sale can really help you to understand your business better and what is required by way of marketing.

For example, if you know that you need 30 views to make 1 sale, this is a high conversion rate and means that you don't need a whole load of traffic to achieve sales. It also means that you clearly have a product people want or need.

If on the other hand, you need 500 views to make 1 sale, this is a low conversion rate. This could mean that there are issues with your shop that need addressing like photography, pricing etc., that you are not selling something people want or need or simply that you have a high end market product.

Knowing this conversion rate can really help you and this is why I am offering to give you this for free. If you want to know what your conversion rate is, just post here and I will let you know in this thread.

Figures will be based on the entire duration your shop has been open.

[Former_Member]

I have only had 2 orders but ive had a shocking 6,189 views in the last month. My shop was very very slow going at first but I hace been more proactive lately and changed descriptions and tags and I am now working on my photography. Any advice is welcome xXx

[Former_Member]

I would love to know mine. Thanks!

[EurekaGuides]

@ChildrensCandyKC 1 to 416

@FrenchBricABroc 1 to 161

@ItsRustandStardust 1 to 1638 - just make sure you're marketing to your target market.

@cookieandbird 1 to 131

[EarthlieTreasures]

Hi!
I would love to know mine!

and thank you very much!

[HandiworkinGirls]

Ours too, please.

Thank you!

[Former_Member]

Yes, me too :)

[EurekaGuides]

@EarthlieTreasures 1 to 375

@HandiworkinGirls1 to 116

@BalletArt 1 to 147

[EarthlieTreasures]

Thank you!

[EarthlieTreasures]

is that a bad number.. and how can I improve???

[EurekaGuides]

@EarthlieTreasures, it's perhaps a little low but this could for a number of reasons. I see that you are regularly renewing and you have a good amount of stock. It could be that you're promoting a lot but perhaps not to your target market. Your pricing is also not an issue so I would just concentrate on your marketing efforts.

[KarinLorenc]

I'd like to know. Thanks.

[EarthlieTreasures]

Thank you very much Eureka!

[EurekaGuides]

Please do not promote in this thread, thank you.

[Former_Member]

Hi! Cathy,

I would love to know my conversion rate. Thanks

[EurekaGuides]

@ KarinLorenc 1 to 13

@KooriCollection 1 to 100

[KarinLorenc]

1 to 13? Do you mean 130 perhaps? I wish I made a sale every 13 views! Or perhaps I'm confused about what this rate represents.

[Former_Member]

Id like to know :)

[EurekaGuides]

@KarinLorenc You have a total of 25441 listings views divided by 1819 gives a conversion of 1 to 13

@SenselessScents 1 to 128

[EurekaGuides]

@KarinLorenc you get on average 10 views per day and you are almost making sales every day so I think this figure is pretty much right.

[SandraHandmadeShop]

Hi, I also want to know my conversion rate. For one year I have just few sells, I work hard but....a litlle bit desapointed .

[KarinLorenc]

The views didn't start getting counted until my shop had been open for years. I see why the number is off. You are dividing only a few years of views by many years of sales. This won't work for shops that were open before stats were stored. I get way more than 10 views a day. Thanks for trying though!

[KarinLorenc]

Stats began in 2011 btw, so if your shop opened after that your number will be true.

[EurekaGuides]

@KarinLorenc, the stats count total listings views for the entire time your store has been open. I do not use the Etsy stat tools, I'm not able to see that information. This is quite accurate although different stats programs may calculate slightly differently. The thing is that the figure is supposed to be a guide and it's a good way to check if your business is going in the right direction or not.

[HandmadeCovers]

Please let me know mine. Thanks!

[EurekaGuides]

@HandmadeCovers 1 to 135