For our first show, we spent pretty much nothing. This show was at a local church & we used their table & chairs. We did bring a table cloth to cover the table. Then, we started doing an indoor weekend show at a mall in Ocean City, MD. Just prior to doing this show, we bought our own tables (2 – 6ft) & chairs (I think Cindy got them at Walmart), but still used a white table cloth to cover. I had made a single riser shelf from a white board & riser legs that I got from Ikea. You can get the riser legs in a variety of different lengths. Just screw them into any board & you have an instant shelf. We then covered that shelf with a white lacy cloth. The rest of the products were placed directly on the table, but that would change soon.
After doing this show the first time & seeing what other vendor’s were doing, we decided to invest in our own table covers. We bought a few 1 piece pleated table covers from Premier Table Linens. These are really nice covers. There’s no Velcro to deal with, no real “assembly”. Just place the covers over the table & it slides on & covers all 4 sides. Easy on & easy off. On one of the long sides of the covers there are slits on both corners so we have easy access to under table storage. If I recall, we paid less than $40 for each cover, they’ve very well made & we got them in just a few days. Lots of colors to choose from as well.
So at this point, the tables were looking much better but I was still looking for a better way to display our products. I did some research online & found a nice suggestion from another vendor. He made a 2 tiered rising shelf system by using boards & mini milk crates from the dollar store. So, I went to the dollar store & bought 9 mini milk crates (designed for holding CD’s). Then, I went to Home Depot or Lowe’s & bought a 12’ long pine board about 8” wide, that I had them cut in 2. That gave me 2 – 6ft boards which fit perfectly on the mini milk crates & table. Over these shelves, we drape a white lacy type cloth to cover the boards & crates.
During this time, we didn’t have nearly the variety of soaps that we have today, so I was looking for a way to make our soap table look more “full”. After more research on the net, I found another soaper that was using baskets he got from the dollar store. So, another trip to the $ store & I bought a bunch of baskets. I’d place the baskets on the shelves & the front of the table, then load different soaps into each basket, sure made the table look full. But as we grew, our varieties of soap multiplied & I had to stop using the baskets due to lack of room. Now, I place the soaps directly on the shelves. The last show we did we took 47 different varieties of soap, so I had just barely enough room for all of them when spaced about ½” apart.
Last year, Cindy wanted to upgrade “her” table so we bought a nice wooden riser system from Wudls on Etsy. This is a 3 ft long, 3 tiered wooden riser that assembles & breaks down like a puzzle. Takes all of 10 seconds to put together, so she uses this to display her sugar scrubs. Then, she was at the grocery store & saw a nice wooden shelf unit that totally folds. There’s no assembly. I just take it out of the box, unfold the sides & the shelves fold down in place. Again, takes about 10 seconds to set up. She uses these shelves for her Body Butters & stuff.
Last year, we did our first outdoor show, so we had to buy a canopy. More research on the net & we selected a Caravan canopy with steel frame (heavier than aluminum but more sturdy & less prone to flying away). The canopy came with 4 sides, one side has a zipper in the middle so this one goes in the front of the canopy so customers can come in during bad weather. To further keep the canopy from flying away, after more research on the net, I made a set of tent weights using 4” PVC pipe & concrete. These things are about 40lbs each so I have one for each leg of the canopy. We certainly don’t want our canopy flying off in the wind & damaging another vendors display.
The next thing I’m working on is a lighting system for our displays. Although we usually have decent light at indoor shows, and had enough light during our outdoor show, I think having lights over our products would really set them off more & make it even easier for customers to see all of different varieties. So that’s my next project.
The main thing that I’ve learned so far with our craft show booth, is that it’s definitely an “evolution”. Our display has evolved over time, along with our products. At every show, we learn something. I’ll take some time to walk around to check out other vendors & Cindy will do the same. We’ll see other vendor’s displays & get idea’s to make our own display better or easier to set up & tear down, or better ways to move our products from the car to the venue. It’s a never ending “tweaking” process.
For instance, at our first outdoor show last year, I mentioned that I made weights out of PVC & concrete for each of the legs of our canopy. That took quite a bit of work, i.e., research, planning, going to the store to get materials, then the time it took to mix the concrete, build those weights & let them cure, etc… BUT, at that show, the vendor directly across from me also had weights to hold her tent down, but she used 35lb hexagonal dumbbells. Duh!! Why didn’t I think of that?? What a great & simple solution. The dumbbells are MUCH easier to carry than my hand made weights and since the bottom of the dumbbell is flat, it sits perfect on the ground & don’t have to worry about it rolling around or fastening it to the tent poles. They would also take up much less space in the SUV than my handmade weights. Hmmmm…
IMHO, it’s a never ending process. We started off a few years ago doing small local shows at churches & schools. We still do those because we like to support our community, but we’re now also doing much larger juried shows & festivals with 10’s of thousands of attendee’s. So, I don’t know if our display will ever be “done”. It’s in a constant state of flux. We continue to tweak & upgrade along the way as we get great ideas from other vendors & from doing research on the web.
Knock on wood, we’ve been fortunate in that we’ve made $ at every show we’ve done. We make & sell handcrafted soaps, body butters, sugar scrubs, bath fizzies, etc., so they’re in the basic necessity category & everybody is a potential customer since everyone bathes, or at least I hope!
If you’d like to see some pics of what I’ve been talking about, we have a bunch of them on the timeline of our Facebook page: www.facebook.com/SweetAirSoap.
I like to take pic’s at the shows that we attend & also use our Facebook page to promote our upcoming shows. Scroll down the timeline & you can see how our display has evolved over time.