My partner and I were looking back at pics from our first show in 2009 and had a good laugh about how much we didn't know about booth set up when we first started! Here's a list of just some of the many craft fair display mistakes I've made, and I hope that someone else can learn something or find value in them.
1. Put up a banner to cover/hide one side of a corner booth. Because my displays have a frontside and a backside, I put up a banner to cover the backside. But the banner made a barrier between my booth and one of the main walkways.
2. Not leaving a space for myself! For many, many shows I stood in the middle of the booth and rang people up where ever there was room to put my receipt book down. That plain sucked.
3. Putting a rack of phone charms at the end of the table. I thought the $5 tag would attract shoppers but it attracted thieves instead. Now I know to put either large or very secured items at the front.
4. Practicality trumps aesthetics. That's not to say that it has to be one or the other. For my first show, I only cared how things looked. I spent too much time taking down jewelry, showing it to the customer, putting it back on the display and not enough time greeting people, watching for shoplifters, and demonstrating my products.
5. Not enough merchandise! By the third day, I was nearly out of merchandise. The Sunday shoppers only got to see an unprofessional looking booth with scattered merchandise that no one else wanted to buy. Not the kind of first impression I was looking to make.
6. At our first outdoor show, we set up our table so that our shoppers were standing in the afternoon sun. Everything was nice and cool in the morning but a little after noon, it was just too hot to shop! We would have been better off with a reverse U. When you pick your booth space, think about which direction the sun, wind, rain, etc. will be coming from.