How do I figure out my target market?

[Former_Member]

Just like my title asks I need to figure out my target market for the stuff I make, but I don't know how to go about doing it. Any advice would be appreciated.

[GeminaeCo]

Do you have a facebook page? It's a good way to connect with people. If you get a good amount of fans on there you can try a survey and see what they like about you and what they have in common with each other. I'm still trying to figure out mine. It's an ongoing process for me. I think it's that way for a lot of artist types since we tend to keep growing and discovering new inspirations and ideas. At least that's how it is for me. My style and work has changed over the years so my audience has changed as well.

[embroideredheirlooms]

What do you make?
Who do you make it for?
Male/female?
Middle Class/upper class?
Are your items for recurring events?
Are your items for gifts?
Are your items impulse buys?

You get the idea- I'm sure there are a lot more questions that you can ask yourself. If you search target market in the forum threads, you'll find some other great advice.

It. Is. Critical. Good luck!

[Former_Member]

what is unique or can be made to be unique in what you make? that can help you ID a target market.

[Former_Member]

your wire wraps are different. the wire is more wiggly. wonder if you can do anything with that.

[Former_Member]

Watching your shop stats on Etsy is very helpful. It won't tell you ages or locations of shoppers (Google Analytics does this well) but it will tell you when and what shoppers are looking for and at in your shop. You can adjust it to show you today's info, last 7 days, last 30 days, this month, etc. I find the keywords section helps me know what to keep buying for future listings.