Im very fluent with Tumblr, Ive used it for about 5-6 years now, almost since its introduction. I use it socially and for inspiration. I post mainly my fashion-glam type photos and use it for my photography. I love it. Awesome for fashion inspired works. Its heavy on the fashion side there. Its Very about 'pretty' pictures. Things go viral there just because its 'pretty'.
Tumblr is a blogging platform but, its more a social media. Its a lot like Pinterest. You 'reblog' instead of pin. Its an easy platform to use.
Its main user base is young so it wont fit for everyone. With the right items, things can 'reblog' and go viral there. If your demographic is tweens to early 20's it can work really well for you. Use it like its Pinterest. Its base has grown but, its still heavy on the young and fashion side.
Professionally and personally I would not use Tumblr as my main blog, its not 'professional' enough. Your blog is your own 'social media'. People have to be a member to follow you or 'subscribe'. Most you cannot comment on a post. Having open commenting is a must. Its a tumblr thing with the no comments, just hearts and reblogging. Blogger, Wordpress, and other platforms are more open to engagement with your readers.
I recommend using it socially as tool, specially if you fit the demographic. Many big names use it in that way. The platform has grown leaps and bounds over the years, still growing.
A couple links on how to use Tumblr. One link you can see some of the bigger names using it.
http://www.socialmediaexaminer.com/tumblr-for-business/http://www.socialmediaexaminer.com/26-ways-to-market-your-business-with-tumblr/This is my tumblr and how I use it. I do post some Etsy stuff and link it, Im only so active there because I use the channels that work better for my business like Pinterest, and my own blog. I do get traffic from it though when I do post.
I use a paid for theme on my Tumblr so I have more control. I have everything linked to it even though I use it socially.
http://stylesny.tumblr.com/Feel free to share your tumblr and ask any questions. Dont just share the link and run or join this group just to drop your link like a spammer.
