Schoolhouse Frocks discovers the most promising and fashion forward designers — supporting student and graduate pioneers in contemporary fashion.
Since its initial launch, Schoolhouse Frocks’ mission has remained unchanged: to investigate and celebrate emerging fashion with objectivity and candor — and place appearance in a larger cultural context.
In early September, Schoolhouse Frocks ushered in a new era of content and audience development with the relaunch of schoolhousefrocks.com, including the anticipated Spring 2014 e-commerce launch.
Jessica Lauren Lambert is the founding Editor and Chief of Schoolhouse Frocks— the only online website exclusively dedicated to emerging student and graduate fashion. Since its inception, Schoolhouse Frocks has been recognized for delivering clear, comprehensive and intelligent conversation. Its circulation, initially 657, has soared to 21,340 unique visitors per month.
Due to our rapid expansion Schoolhouse Frocks is opening their website to sponsorship. Unlike traditional fashion bloggers that fill their pages with countless vanity photographs of high end designer product promotions, Schoolhouse Frocks is heavily curated and in a unique position to market your product on a clean platform devoid of self promotion. Simply put, our content is motivated by a desire to bring YOUR products to a larger audience, not self promotion (though Brazilian by birthright, I do not fancy myself a model). Furthermore, Schoolhouse Frocks will be starting a fashion travel webseries mid winter and will be pulling talent from our contacts to assist in product placement.
So your decision to sponsor Schoolhouse Frocks will inevitably be formed by the demographics of our site. Currently we receive 1,850 unique visitors daily and monthly page views averaging at 46,000. The average reader age is between 21.5 - 35.9, obtaining a single member household income of $73,332. Gender speaking we see more women to men viewing our site (75% women, 25% men), I would also state that men who do visit are overall more active in the comment section on menswear posts than women. 79% have attended university and 50% have furthered their education to postgraduate work. One of the more important points of reference is that 74% of our readers are currently employed full time or have their own business(es). This has been noted significantly by designers who have had customized work solicited by readers through Schoolhouse Frocks.
It is worth noting that Schoolhouse Frocks has received more than 100+ views from 34 countries globally this week which include: United States, United Kingdom, Belgium, France, Italy, Hungary, Romania, Australia, Singapore, Russian Federation, Canada, Czech Republic, Poland, Germany, Republic of Korea, Pakistan, Afghanistan, United Arab Emirates, Netherlands, Sweden, Thailand, Brazil, India, Spain, South Africa, Saudi Arabia, New Zealand, Hong Kong, Turkey, Qatar, Austria, Norway, Chile and Indonesia.
So what is next for Schoolhouse Frocks? A 2014 e-commerce store, a global web series of emerging fashion designers, an online magazine, a Spring NYFW preview show and a menswear line. Currently we are in production of an exciting collaboration between textile designer Sylvia Ward and a local London based artists to create a few pieces exclusively for our 2014 store launch.
Please be in touch, there are numerous ways to collaborate. I can be reached at jessicalauren@schoolhousefrocks.com or at 215-948-2014.
