Search Engine Optimisation Module - WORKBOOK - May 2014

[DaylightFrockery]

Hi

Etsy are offering members of this team the opportunity to maximise their SEO - Search Engine Optimisation, or in other words your on-line visibility, see below for more details.

This program, available only for Teams, will start on May 1st. During the month, your Team-mates will partner up and work together to improve their SEO. Each participating seller will receive a workbook to go through the Month, with resources and weekly exercises to do with his partner :

- First week: Meet your partner and analyse your shop based on its statistics
- Second week : Research keywords for your shop and your listings
- Third week : Edit your listings and your shop to improve relevancy
- Fourth week : Improve your popularity by increasing the number of links to your shop.

To join in please fill in this form - this provides you with your partner guide. etsy.me/1jB6SxU

Thanks
Louise

[DaylightFrockery]

Let me know if you are participating, also try this link for your pack.
http://www.surveygizmo.com/s3/1590040/ES-SEO-participants

[eleri5]

Hi Louise,

I signed up for the SEO module but I haven't heard anything back. Is it still running?

Katie

[DaylightFrockery]

Hi Katie, to my knowledge you seem to be the only one, did you register via the link above? If so I guess we'll have to partner together, if that's okay. I'll trawl back through and see if I've received the packs.

Louise

[LyndseyBoutique]

Hi Louise, Katie,

Any chance we can work out a 3 person pair up?!?
Would really appreciate the help, if I'm not too late to get involved!

Thanks

Lyndsey

[DaylightFrockery]

Yes, I think that will be fine, I'm still waiting for Katie to reply. I'll give her a couple of days to get in touch, after that we can get started. She can always join in later if needed.

[LyndseyBoutique]

Smashing! Thank you

[DaylightFrockery]

Just realised we're both in Reading, technically we could meet up and do this?

[LyndseyBoutique]

Yeah, that suits me- I'm pretty flexible, weekdays are generally best...any particular day and time that would best suit you?

[DaylightFrockery]

Hi

I've dropped Katie a line this evening just to check if she wants to take part, I'm going to dig out the materials tomorrow and hopefully we can get started, sorry about the delay. I've been at an Etsy team meeting this weekend!

Louise

[DaylightFrockery]

Hi.

You both should have your work packs now. Please work through the tasks in week 1, try to have this completed by next Monday and then we can move on to the next tasks. We are working as a trio rather than a pair.

As we are all in Reading I am hoping we can meet up mid way through to compare our findings. Let me know how that sounds?

If you have any questions either convo me OR drop me a line on this thread.

Louise

[DaylightFrockery]

Hi

These were my findings from SEO:

Best traffic sources for my stores.
1. Etsy and Etsy app
2. Direct Traffic
3. Google

Best Etsy traffic sources for my stores.
1. Search
2. Shop
3. Listings

Top Counties for my stores
1. US
2. UK
3. Europe

Most Viewed for my stores
1. Shop
2. Curtains - paisley
3. Blue jug
4. Cat Brooch

Most Fav
1. Curtains - paisley
2. Blue jug
3. Vanity Set

Treasuries
1. Curtains
2. Jug
3. Vanity Set

Reason for success of last two categories
1. Vanity set appeared in treasury
2. Cat brooch unknown (but still trending?)
3. Curtains appeared in treasury
4. Jug appeared in treasury - now sold

A few odd anomalies - large amount of shop views, some peaks in these views, unknown reason. Large amount of views to pictures, no real reason (other than some pictures by a popular artist in there?), and kitchen section, again no reason. High shop traffic from one area to another - shop customers must be engaged and happily browsing.

That's me so far. And you two, what did you find?

[LyndseyBoutique]

Great,

So, this has been interesting, as I didn’t even realise you could select different time periods to view in stats until I did this because I NEVER look at my stats- but I’m glad I did, because now I feel much less deflated about my current lack of orders, apparently April and May were order-less last year and the year before…..weddings are a bit seasonal I guess…!


Right, so, last 30 days;

Views: 7,127
Favourites: 526
Sales: 0
Revenue: 0
Conversion rate: 0

Top 5 traffic sources:
1. Etsy.com
2. Etsy App
3. Direct traffic
4. Pinterest.com
5. Facebook.com

Top 5 Etsy traffic sources:
1. Search
2. Your shop
3. Your listings
4. favourites
5. Womens browse sections

Top 5 countries
1. USA
2. UK
3. Canada
4. Australia
5. France

Views coming from Etsy searches
This confused me slightly Etsy in views is 1,657
And as a traffic source is 4,243

Views from google: 73
Views from blog: 20

Top 10 keywords:
1. Corset
2. Steampunk wedding dress
3. Steampunk
4. Wedding dress
5. Poison ivy costume
6. Steampunk prom dress
7. Corsets
8. Military
9. Corset wedding dress
10. Steampunk corset

Most viewed listings
1. Made to order British Military corset and puff skirt
2. Made to order Steampunk Victoriana wedding dress
3. Ivy corset
4. Ex display Steampunk Victoriana wedding dress
5. Victorian wedding dress

Listings most often added to favourites:
1. British military corset and puff skirt
2. Tweed corset
3. Ivy corset
4. Ex display Steampunk wedding dress
5. Made to order Steampunk wedding dress

Listings most often added to treasuries;
1. Ivy corset
2. Cand floss dress
3. Black and white tweed corset

Drop in views, favourites and sales due (educated guess) to time of year, summer brides already have their dresses....and the dip is the calm before the Halloween-and-the-autumn/winter-weddings storm....

The peak in tweed corset, military corset & puff skirt, and ivy corset favourites all coincide with me replacing the display images with part photo-part illustration versions to better display design.

In terms of targets, I'd like more views from Etsy, Facebook and Google...
that's my lot.

:)

[DaylightFrockery]

WEEK 2 KEYWORDS

Okay it's time for week 2, you should have all you need in your workbook.

Some links from Etsy to help

https://blog.etsy.com/en/2007/guidelines-tips-tagging-on-etsy/
https://blog.etsy.com/en/2009/seller-how-to-tag-o-rama-with-descriptive-keywords/

Google keyword planner (you need to create an adwords account)
https://adwords.google.co.uk/KeywordPlanner

We need to pair up at this stage, for now I will pair with Lyndsey, Katie let me know when you're ready for phase two and I'll work with you too.

Louise

[eleri5]

Hi,

From the last 30 days:

Views: 518
Favourites 32

Top traffic sources:
1. Etsy.com
2. Etsy App
3. Direct traffic

Top Etsy traffic sources:

1. Search
2. Your listings
3. Other

Top countries:

1. US
2. UK
3. Canada

Views coming from Etsy searches: 210
Views coming from Google: 11

Top 10 keywords:

1. peridot bracelet
2. garnet necklace
3. carnelian necklace
4. red necklace
5. green necklace
6. gemstone necklace
7. wire earrings
8. photographic cards
9. peridot
10. silver earrings

Most viewed listings

1. Jade and hematite necklace
2. Silver and blue beaded earrings
3. Carnelian necklace
4. Garnet necklace
5. Peridot twist bracelet

Most favourited listings:

1. Torsade necklace
2. Black tree card
3. Amethyst rondelle bracelet
4. Black and silver bracelet
5. Rainbow fluorite bracelet

Most treasuried listings:

1. Carnelian necklace
2. Blue and silver bracelet
3. Black and silver bracelet
4. Black tree card

I have noticed that the listings that are viewed and favourited more often are the ones with visually interesting photos that show up well as thumbnails.

I have had a decrease in views and favourites over the last month or so. I think this happened because I temporarily closed my shop and then reopened it again.

I would like to work on getting more views from Etsy and Google, and from France and Germany. I have started going through the keywords for my listings, removing terms that customers aren't likely to search for and replacing them with terms that customers have searched for in the past. I am also fully translating my shop into French and German.

[DaylightFrockery]

Okay Katie, I'll look at your shop for the next task, would you please look at https://www.etsy.com/uk/shop/alltheseprettythings?ref=shop_sugg this is my other shop, in case the link goes funny my shop name is alltheseprettythings.

[DaylightFrockery]

Windy Miller 1 minute ago
Okay. Here's you seo list. List is on page 15 of the booklet, working from the top down. In English only as it's my only language.

1 silver chain earrings
2. Long silver chain mail earrings
3. Ladies
4. Silver metal
5 silver garnet ruby
6 link or chainmail
7 fashion accessories, jewellery,
8. Mid length
9. Modern or Ethnic
10. Links, chainmail, hoops, circles, chain
11.
12. Modern
13. Everyday, casual, gifts, birthdays, valentines,

[DaylightFrockery]

Lyndsey

For your shop

Corsets, basques, underwear, alternative

Your style
Gothic, burlesque, bridal, classic, Victorianna, steampunk, vaudeville, military, biker

Values
Handmade, bespoke, retro, recycled, high quality

[DaylightFrockery]

Your item

1. Black velvet corset
2. Black velvet corset with collar
3. Ladies
4. Velvet beads lace ribbon
5. Black
6. Bespoke handmade
7. Clubwear, alternative lifestyle, clothing
8. According to request
9. Alternative, Gothic, steam punk, fetish
10 plain
11. Does not apply
12. Modern with a vintage look
13. Clubbing, festival, Whitby goth, slimelight, fetish, Halloween, torture garden

[DaylightFrockery]

Okay - when you've got a few minutes update the thread with your results from the task for week 2, SEO keywords.

[DaylightFrockery]

Okay ready for week 3. This is all about editing your shop

Etsy how to's

https://blog.etsy.com/en/2012/how-to-get-found-in-search/
https://blog.etsy.com/en/2012/how-to-get-found-in-browse/
https://blog.etsy.com/en/2012/how-to-write-enticing-item-descriptions/

app recommendation - what page is my item on

http://etsygadget.com/

How Google indexes content

https://support.google.com/webmasters/answer/35769
https://support.google.com/webmasters/answer/1050724

How to improve your about page
https://blog.etsy.com/en/2012/tips-for-your-shops-about-page/
https://blog.etsy.com/en/2012/photo-ideas-for-your-shops-about-page/
https://blog.etsy.com/uk/?s=cockpit&submit=Search

I will create a team tag
https://www.etsy.com/help/article/358

I will also create two new threads
1. your titles before and after
2. about page

Louise

[DaylightFrockery]

Team tag will be Team Berkshire.

[LyndseyBoutique]

Right, from Google, Etsy suggestions, synonyms and my own words, here are my SEO keywords ;

bodice
corset
gothic clothing
gothic corset
black corset
burlesque
Victorian
steampunk
classic
lingerie
punk
cosplay
vintage
gothic
bustier
alternative
fetish
recycled
basque
medieval....

Right, now to weave these into my listings....

[DaylightFrockery]

Katie - for my shop alltheseprettythings keywords from Google, Etsy suggestions, synonyms and my own words are ;

vintage gifts
vintage home
vintage decor
home furnishings
home decor
kitchen decor
**** ornaments or ornaments *****
retro
shabby chic
cottage chic
cottage decor
ornamentation
ecological
green
interior furnishings
interior decor
country accessories
home gifts
UK vintage
eclectic

Now I need to whittle these down to the most important ones.

[DaylightFrockery]

Lyndsey - for my shop Daylight Frockery keywords from Google, Etsy suggestions, synonyms and my own words are ;

vintage fashion
retro clothing
vintage dress
retro dress
alternative clothing
eclectic
costume jewellery
vintage sewing patterns
vintage patterns
vintage knitting patterns
jewellery
knitting
clothing
retro
vintage fashion accessories
jewellery
bags
shoes
gloves
scarves
stockings

Now I need to whittle these down to the most important ones.