Hi Priscilla
Do take a look at 1 & 2 in the following link as it covers all areas of your shop and can help further.
http://www.etsy.com/teams/7702/sassy-critiques/discuss/10092412Sections - add further words to existing sections. Weddings doesn't say what you sell - wedding sachets might be a better option for example. Sections are indexed by search engines so this extra information is helpful to you.
An item picked at random -
http://www.etsy.com/listing/100926558/sunrise-lavender-sachets-white-sky-bluehttp://www.etsy.com/listing/100926558/sunrise-lavender-sachets-white-sky-blueMake sure that your most important keywords fit into the url. This is an observation by me as a buyer - if I was searching for sachets I wouldn't search for lavender sachet I would search for a type of sachet e.g. drawer sachet or lavender drawer sachet. I am therefore wondering if it might be more helpful to you to suggest that in the earlier part of the title. It might have multiple uses but buyers do look for something specific. Check how others in your field list as this can be a helpful guide, it also might help you define your market by being specific.
Description - the first part should be a sentence or two that says what it is including all the keywords from your title and a bit more. Then starting in a new paragraph add as much product information as possible including sizes in metric. See 2 for suggestions on what else to include. At the end add active links to other items/sections/policies in your shop.
Tags - these should be primarily 2-3 word phrases made up of words in your titles. They are to say what the item is and not what you could do with it. A potential issue for you is that you have listed in the wedding category and are calling these favours. Either you need to call them this in your title or you need to change the category/sub category you list them in. The latter would probably be preferable for the majority of buyers who aren't looking for anything wedding orientated, they just want a nice lavender drawer sachet. If you do change categories make sure that you don't reference weddings in your tags because they will then become suggested uses and won't be allowed. Meaning this sachet can be bought by anyone, used by anyone for various different uses at any time of the year for any occasion within reason. You would then need to use Attributes to suggest an occasion/who might like etc. For now though your tags should be things like lavender drawer sachet, white and orange, sachet set, cotton fabric sachets, organic lavender and so on. Use the Google Adwords tool and Etsy search for suggestions on what might be the ideal phrases for you. These can then of course be applied to your titles as well.
Try not to focus too heavily on numbers. You could have 10000 views or 2, the one that matters is the one that gets a sale. Use them as a guide for now, make sure your shop is fully optimised, promote and then focus more on numbers and traffic. Views just do fluctuate but the main fluctuation will be how much promotion you do.
Claire
Captain
