As pointed out already, you are in two completely different markets. I suggest you open two shops, one for graphic design or web design stuff and another for the art if you want to be in both domains.
As for why she is successful, I’m sure it’s due to a LOT of hard work. She probably promotes her shop and has obviously done a good job of creating a cohesive product. The look and feel of her etsy store is a lot more inviting as well.
There are a few things you can tweak about your shop seo wise. For instance your section titles are basically thrown away because they are not actual words. Loose the space between letters.
You could do all the seo stuff you want but unless you change the image, look and feel of your store ain’t nuthin gonna happen.
Believe it or not, traffic is not your problem right now.
