Each and every product store on Etsy is different. Only you know the USP (unique selling proposition), as you have created the hand-made product with PASSION!
The "key" to success here is to first recognise the USP yourself, and then ensure that you highlight that USP properly so that others know about it, and you get a lot of followers and eventually SALES!
I agree that the recognition of the USP is easier, the highlighting of same is that confuses us all.
Just a few suggestions here:
* Promote images of your own unique products you have on offer
* Share your promotion campaigns — Eg: a collage of different products in a particular “collection”
* Announce sales — this tempts your existing customers as well as target audience to visit your estore
* Provide discount coupons — exclusively on social media, so that audience becomes your regular followers, and eventually loyal customers
* Post suggestions on related products / accessories — For example, if you are selling ladies dresses, you can provide suggestions on shoe types that would “match" the look.
* Use proper #tags, so that your unique products can be easily found in SEO
* Launching contests and discussing future launches to get feedback is also important as it arises interest and builds a returning traffic.
Just keep the information flowing, and keep your followers, viewers and prospective customers ‘engaged’. This engagement grows into ‘fan’ following and eventually converts to sales.
We have a lot of Etsy newbies as well as Etsy veterans in the team here. Let's all mention what we have been doing about this till date, and whether same has worked or not? We all should help each other here, that's why we all are here.
