You might have already read this (I got the link in an email from Etsy), but in case you haven't, this blog post on EcoEtsy gives some really good pricing advice, and has a downloadable spreadsheet to help you set a price for your goods. (Scroll down a bit until you get to the image of the spreadsheet, and the link is just a bit down from that). Just thought I'd share!
I know! I don't quite understand what he meant about wholesale pricing -- will have to go back and read it again. But the download is excellent. Never thought about what I would pay myself/hour.