Hi everyone,
We wanted to let you know that we recently ran an experiment with buyers to test different listing image sizes and ratios to see which ones performed best. Experiments like these help us better understand buyer behavior so we can pass this information along to you to help you make more sales. Good news! We've learned that buyers are more likely to make a purchase when a shop displays square photos*.
So starting in early August, listing images in your Shop Home will display in a square format, matching the photo format across other areas of the site, like market pages. No immediate action is required, however, you may want to start taking and uploading images with this format in mind. Read on to learn more about how to optimize your photos for buyers.
How to optimize your photos:
- We’ll be displaying photos with a square crop in your shop home soon. As a best practice, we recommend uploading photos that work for multiple crops and ratios, like square or rectangle. Because listing photos may be used across multiple pages on Etsy, the best way to ensure your photo is displayed in an optimal way is to upload photos that work for multiple ratios.
- Our crop feature in the Listing Manager makes it easy to see your photos in different formats. There are both square crops and rectangular crops available to test with. Ideally, your photos should support both ratios. We also recommended editing photos on your existing listings, especially your first photo which will be the default displayed on your Shop Home page.
- Photo requirements: Use a JPG, GIF or PNG. Recommended size is 2000px for the shortest side, and a resolution of 72PPI. Keep it under 1MB for faster uploading.
- As you add new listings, try the new listing form for a streamlined way to more efficiently and easily add new items to Etsy. Learn more here.
If you’re looking for guidance on what to include in your square or rectangular photo crop, check out our 7 Essential Types of Product Photos for more tips and inspiration.
*Based on Etsy data collected in June-July, 2023
