Hi, all!
As you may know, a listing’s description has always been important when it comes to Search Engine Optimization (SEO), as Google and other search engines crawl entire pages for keywords, for ranking purposes.
Etsy Search now considers keywords and phrases within your listing descriptions when ranking your listings. The keywords you use across your listing titles, tags, categories, and attributes are still essential when it comes to matching you to the right buyers.
So what does this mean for you? Now that Etsy Search is looking for keywords within your listing description, the algorithm has even more to scan—allowing us to get your items in front of even more buyers.
Some tips for writing listing descriptions:
As a reminder, you can stay up to date on Etsy Search and best practices through our Ultimate Guide to Etsy Search.