Hi everyone–I hope your 2024 is off to a great start! I recently took on an expanded role as Etsy’s Chief Operating and Marketing Officer and I could not be more excited about our plans to help bring you more sales and grow our built-in audience of buyers. This year, our focus is simple: get buyers to think of Etsy any time they’re shopping for something special.
And what's more special than the gifts we give to show how much we care? We believe Etsy has what it takes to be the world’s best destination for gifting—no matter the occasion. We'll be working to make Etsy and the amazing items you sell synonymous with gifting through unmissable marketing moments and innovative product launches. And, of course, we’ll continue to make shopping on Etsy seamless and reliable.
First, we’re going big—really big—with our marketing. We're "kicking off" a year-long marketing campaign focused on gifting with a commercial during the big game (ya know the one)!
More than 100 million viewers tune in to football’s biggest event each year, so this is a huge opportunity to build buzz and inspire shoppers to visit Etsy. This is a first for Etsy—and we want YOU to be part of this exciting moment! On February 1, we'll share a sneak peek of our ad and a special perk to help you make the most of the moment. Bringing more shoppers to Etsy through marketing is only one part of the equation. To become THE destination for gifting, we also need to create a stellar shopping experience for gift-seeking shoppers.
That’s why today we’re introducing* a totally new way to shop for gifts on Etsy: Gift Mode™. This new tool makes it easy (and fun) for shoppers to discover perfect presents for everyone and every occasion. Shoppers can browse 200+ personas and share details about their gift recipient to help them find thoughtful gifts for all of their loved ones. Then, we’ll use the power of AI machine-learning technology (paired with curation by our team of style experts) to match them with awesome items from Etsy sellers. Similar to Etsy search, our algorithms will review listings based on category relevance, tags, listing quality, and more to determine what items are featured in Gift Mode. As always, you can follow our tips for optimizing your shop for Etsy search or getting featured on Etsy to help set your shop up for success! Check it out for yourself:
We’re excited about the initial launch of Gift Mode today, and we’re even more excited about what we’ve got planned for the future. Our teams have an ambitious vision for how we’ll continue to improve and expand this feature and all aspects of the gifting experience on Etsy. We’ll keep you posted on our progress and share more updates in the coming months. Have questions or feedback? Drop them in here!
*At launch, Gift Mode will be available to shoppers in the United States, United Kingdom, Canada, and Australia and will only be available in English. We plan to expand to more shoppers in more countries in the future!
What’s next
All this excitement could mean tons of new shoppers coming to Etsy. And we’re here to help you get your shop ready. We just published “Checklist: Optimizing Your Listings for Gifting on Etsy”—a handy article full of quick actions you can take to get your shop ready.
We’ve also got lots of exciting virtual events planned to help you optimize your shop for gift shoppers. And we’re bringing back our popular EtSEO listing critiques right here in the Forums!
Mark your calendars
To help you make the most of this huge opportunity, we’ll share tips and advice through Forums listing critiques and at our upcoming virtual events. See the events and learn more here.
If you haven’t already, subscribe to this post to get notified as soon as we post an update. We’ve got a few more exciting announcements and fun surprises planned!
