Hi, sellers!
Can you believe it? It’s already time to start preparing your shop for the holiday season. The holidays are an exciting time on Etsy. Shoppers are looking to surprise friends and family with unique gifts and to make their own holidays a little more festive.
For many shoppers, the holidays also mean sales and discounts, especially during Cyber events. So what does this mean for you? Etsy sales events can help you create excitement around your products and reach new customers. See details for the fall events below to participate.
Upcoming sales events for fall 2024:
Labor Day Savings Spectacular (US)/Early Autumn Savings Spectacular (All other countries)
Event dates: August 21–September 2
Opt in with at least 25% off during this event to participate.
Schedule a sale
Cyber Savings Spectacular
Event dates: November 18–December 3
Opt in by Tuesday, October 1, 2024 with at least 25% off during this event to participate and to be in consideration for Etsy marketing features.
Schedule a sale
End-of-Season Deals
Event dates: December 26–31
Opt in by Thursday, December 5, 2024—with at least 25% off and offer global shipping during this event—to participate and to be in consideration for Etsy marketing features.
Opt in now
How to participate: Use our easy sales opt-in tool to join Etsy’s upcoming sales events. You can pick the listings you want included in your sale or run a sale for your entire shop. Read instructions to learn how.
Why do we encourage at least 25% off? We know from research that sales with discounts of 25% off or more could result in more orders!** Check out our Ultimate Guide to Pricing to choosing the discounting and pricing strategy that works best for you and your business.
Pro tip: Make sure you're a part of our Share & Save program. When you share unique trackable links to your Etsy shop or listings and make an eligible sale, we’ll take 4% of the order total off your Etsy bill.
*Based on a July 2024 analysis.
**Based on a July 2023 analysis with 188k sellers.
