The holiday season is an exciting time on Etsy—buyers are looking for unique gifts for the important people in their lives and the special items that will make their own holidays a little more festive. Shoppers have also come to expect discounts during the holidays, especially during Cyber Week. This year especially, we expect shoppers to be even more budget conscious.
So what does all this mean for you? Running a sale during this time can help you create excitement around your products and reach new customers. Check out our in-depth guide to choosing the discounting and pricing strategy that works for you in the Seller Handbook.
Here’s a preview of all the ways you can participate in Etsy’s upcoming sales events:
Early Holiday Sales Event
We’re excited to announce that we’re bringing back our Early Holiday Sales shopping experience, which will run October 24 to November 17. This longer sales period will help give buyers more time to shop, and the opportunity to buy meaningful items at special prices, ahead of the Cyber Week rush. To participate in Etsy’s Early Holiday Sales Event, schedule a sale of at least 20% off from October 24 to November 17. You can pick the listings you want included in your sale, or run a sale in your whole shop.
Cyber Week Sales Event
If you’re looking to extend your sale and capture Cyber Week traffic, consider also joining our Cyber Week Sales Event. Last year we saw an increase of over 30% in average daily site visits during Etsy’s Cyber Week Sales Event compared to the three months prior. Take advantage of the increased traffic and the opportunity to reach new buyers and gain new sales. In order to participate in Etsy’s Cyber Week Sales Event, schedule a shop-wide sale for November 18-30. You can quickly set up your sale using this link.
Pro tip: Manage orders on the go with the new Etsy Seller app. Respond to messages, see time-sensitive order info, and check in on your Shop Stats all from your mobile phone. Download the app.
Get more tips for making the most of these sales events in the Seller Handbook. Help your shop stand out this holiday season by joining these upcoming sales events!
