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New Enhancements to Pattern by Etsy

In April, we announced Pattern by Etsy, a new way for Etsy sellers to set up a personal website built from the existing content and listings in their Etsy shop. Today, we’ve released new features and enhancements for all sellers using Pattern.

These new features include:

- A new theme option: The Gingham theme is similar to one of our most popular themes, Mosaic, but includes a greater ability to feature your unique branding. Accent colors are displayed more prominently across your Pattern site, with the option to display your shop icon front and center on your homepage. We’ve also added a subtle zoom effect when a buyer hovers over a product image on your homepage or a category page.

- Search: Help your buyers find exactly what they’re looking for by enabling search for your Pattern site. Search can be turned on within the Style settings in your Pattern dashboard. When enabled, a search icon will display within the heading across all pages of your Pattern site.

- Gallery image display: Buyers can now click on listing images on a product page to open an enlarged gallery image overlay, which allows them to browse photos easily in a slideshow gallery format.

- Desktop / mobile preview toggle: Easily toggle your site preview window between how your Pattern site appears to buyers on desktop / laptop computers and how it appears to buyers using a mobile web browser. Ecommerce continues to grow on mobile platforms, and this toggle gives you the ability to preview a mobile shopper’s experience on your Pattern site.

Get Started
These features are available now for all sellers using Pattern. Visit your Pattern dashboard to try out these new features or launch them on your site: https://www.etsy.com/your/shops/me/pattern/home

If you do not have an active Pattern trial or subscription, you can still explore the new theme and enhancements by going to your Pattern dashboard and using the preview tool to take a look. You can also learn more about Pattern by Etsy here: https://www.etsy.com/pattern

These features are just the beginning of our work on Pattern by Etsy. We’ve been listening to your requests and plan to continue to release new features that help you grow your creative business with Pattern. To stay informed of all the new features we launch for Pattern sites, view our new Release Notes link on the Pattern dashboard: http://etsy.com/pattern/release-notes

To view our full announcement, please see our site update in the Seller Handbook: https://www.etsy.com/seller-handbook/article/new-enhancements-to-pattern-by-etsy/45088294234

Thank you!
Emily
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