Offsite Ads can bring shoppers to your listings through ads on high-traffic sites like Google, Instagram, and Pinterest. And now, it could also get your items featured on publishing sites like Buzzfeed, Martha Stewart, and Real Simple.
We’ll share Etsy listings and shops directly with top publishers so when they’re creating shopping experiences for their sites, they can choose to feature amazing products from Etsy sellers like you. Editors from these sites select the items they want to feature—which could earn you valuable spotlights in the shopping content and experiences these publishers create. Plus, we’ll be adding new publishing partners to the network over time.
In addition to these big-name publishers, we’ll also share your Etsy listings with social media influencers and bloggers.
The best part? There’s nothing extra you need to do. When you’re part of Offsite Ads, your listings are automatically shared directly with Etsy’s publishing partners so they have all the details they need if they choose to feature your items. Just like other Offsite Ads channels, there are absolutely no upfront fees. You’re only charged an advertising fee when you make a sale from a feature on a publisher’s site.
In addition to adding publishers to Offsite Ads, we’re also expanding from Google Shopping to the full Google Display Network. That means your ads can appear on thousands of sites that partner with Google, helping you reach more potential customers, even when they’re not actively searching for something to buy.
Today, we added these sites to your Offsite Ads dashboard so you can see the traffic and sales you receive from these new channels. We won’t charge an Offsite Ads fee on any orders you receive from our new publishing promotions for the next 30 days. The Offsite Ads advertising fee will apply to any new orders you receive from these channels after March 25, 2021.
Learn more and find answers to your frequently asked questions about this new program in the Seller Handbook.
