Today we’re excited to announce two important updates, coming in April, that will help you increase traffic to your shop with advertising and eliminate the risk of paying for ads that don’t lead to a sale.
- New: We’re introducing an expanded advertising service, Offsite Ads, designed with the unique needs of Etsy shop owners in mind. Offsite Ads uses Etsy’s budget and expertise to promote your items on Google, Facebook, Instagram, Pinterest, and Bing. When a shopper clicks on one of those online ads for your products and purchases from your shop within 30 days, you’ll pay an advertising fee. You only pay an advertising fee when you make a sale—eliminating the risk you could pay for ads that don’t lead to a sale. We designed Offsite Ads with your unique needs in mind and it’s available only from Etsy.
- We’ve also made updates to our existing advertising tool, Etsy Ads. Now when you run an Etsy Ads campaign, your budget will only go toward advertising your listings to shoppers on Etsy. Google is now part of Offsite Ads, so we’ll no longer use your Etsy Ads budget for Google Shopping.
For most sellers, Offsite Ads is optional, but it’s a great opportunity to grow your business so all sellers will be automatically enrolled. You’ll get risk-free advertising run by our experienced team of advertising experts and you’ll only pay a fee when you make a sale, so there’s no upfront costs for you.
If you’ve made more than $10,000 USD in sales on Etsy in a 12-month period you’ll benefit most from Offsite Ads. So, you’ll be required to participate for the lifetime of your shop and you’ll get a discounted advertising fee. Read our updated Fees and Payments and Ads and Marketing Policies, which go into effect on March 27, 2020, for terms and conditions. We’ll calculate your sales for the past 12 months as of February 18, 2020. You can see how much you’ve made in your Stats.
Learn more in the Seller Handbook or join our Q&A to have your questions answered by Etsy staff.
Read the Site Update.
