The Etsy Updates feed shares notifications about your shop with buyers who follow your shop or who’ve favorited your items. So for example, if you put an item on sale or add new inventory, those buyers will get a notification in their Updates feed about this news. We also regularly encourage buyers to visit their Updates feed through email marketing and push notifications.* All they need to do to get to the Updates feed is locate the bell icon in the Etsy navigation bar on Etsy.com or in the Etsy app.
While the Updates feed isn’t a new feature, we’ve spent the last year making improvements to make it easier for buyers to get notified about your shop and encourage them to revisit your items and make a purchase. In fact, we’ve seen that the Updates feature can help bring buyers back to shop from you again!
Think of updates as a marketing tool—certain actions taken in your shop will show up in your buyer's feed, keeping your shop and items top-of-mind for them while they’re on Etsy. Whether you’ve just made your first sale, or you’re a seasoned seller, Updates can help you bring buyers back and grow your business.
The best part about Updates? They’re based on actions you’re already taking in your shop so no extra steps are required on your part. Here are the different actions you can take in your shop that we’ll notify buyers about in the Updates feed:
- Run a sale
- Send a coupon
- Add new items
- Restock items
A great way to make sure your buyers stay up-to-date on your shop from the Updates feed is to send them a Message after they’ve made a purchase and encourage them to follow your shop in order to get future updates. You can use the Snippets feature in Message as a quick and easy way to send buyers a Message after they’ve made a purchase. The Updates feed is one of the many ways we’re making improvements to help bring you more buyers and increase your sales on Etsy.
To learn more about using Etsy Updates to market your shop, check out this article from our Seller Handbook.
*Buyers must be opted-in to receive marketing emails and push notifications from Etsy.
