Hi Etsy Sellers,
Happy 2025! It’s hard to believe the new year is already upon us. No matter your goals for this year – whether you are just starting out and aiming for your first sale, looking to transition your Etsy shop from a side hustle to full-time gig, working to expand your product line, or shooting for a record-breaking year of sales – having a community to support and encourage you is key. This year we will be providing you with more ways than ever to connect with and learn from each other as well as our team here at Etsy.
First, I want to thank each of you for making 2024 so special. As we highlighted last week – you were truly the stars of the show. From the launch of our Brand Mission Campaign, which elevated sellers to icon status, to bringing thousands of you together at our largest-ever Etsy Up event, hosting seller meetups in cities around the globe, showcasing our sellers in our in-person Holiday Pop-Up in NYC, welcoming dozens of you to Etsy’s Brooklyn office to share invaluable insights, and seeing you all come together here every day to support each other across community spaces—we’ve witnessed the power of meaningful engagement and connection.
These moments of coming together sparked inspiration in ways that were truly magical. In 2025, we want to create even more of that magic.
Looking Ahead: A Vibrant Community in 2025
As Etsy sellers, each of you takes great pride in running your business in a way that makes sense for you. But we also know that it takes a village, and we’ve heard that many of you crave more ways to connect with and learn from your fellow sellers. That’s why we are reimaging our seller community spaces and programming to better inspire, connect, and empower you. Here is a taste of what you can expect this year:
- Introducing the Community Newsletter: We’re making it easier for you to stay informed and connected with the latest news on community events, trends, seller features, success stories, key platform changes, and actionable tips to help you manage your shop more effectively. Look out for the first edition this Thursday on our Forums Announcements page.
- Monthly Virtual Events and Workshops: From Etsy listing critiques and fireside chats with industry experts to seller-led workshops, these events will offer practical advice and inspiration for sellers at every stage of their journey.
- Evolving Etsy Up: Etsy Up is expanding! Look forward to more diverse programming, including seller-led discussions that showcase your expertise and experiences. Content will cater to shops of all sizes, categories, and levels of experience on Etsy.
- More Seller Meetups: We’re continuing our in-person meetups in cities worldwide, creating opportunities for sellers to connect face-to-face with each other and with Etsy staff.
Crafting Community Together
These plans are really just a starting point. There are so many other exciting things we are cooking up, and we’ll continue to refine our plans based on your engagement and feedback. Your input shapes everything we do, and together, we’ll build a more vibrant, nurturing community.
Thank you for being the heart of Etsy. The year ahead is brimming with potential, and we can’t wait to grow and connect with you in new and meaningful ways.
Here’s to a 2025 filled with creativity, collaboration, and connection.
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Kelly has been at Etsy for 9 years and is currently the Vice President of Global Communications and Community. In her spare time, she loves traveling and hiking with her family. Kelly’s New Year's resolution is to read more; since she’ll need somewhere to store all of her new books, she just ordered these awesome handcrafted floating shelves from EWARTWOODS in Latvia!
