Hi sellers,
It’s time! The biggest shopping event of the year is almost here, and we’ll be driving deal-seeking shoppers to Etsy to help them find amazing discounts on great gifts for the holidays. Here’s everything you need to know to get ready!
Review your pricing strategy: Now is a great time to review your pricing strategy so you can offer enticing discounts for shoppers. Our Ultimate Guide to Pricing can help!
Read the Ultimate Guide to Pricing
Schedule your sale: Schedule a sale of 25% off or more between October 23 and November 29 for the chance to have your items featured. Why 25% off? We know from research that sales with discounts 25% or more could result in more orders!* Our quick action tool makes it easy to schedule your sale in one click.
Schedule a sale for Early Holiday Deals happening now until November 19:
Set up a sale in one click.
Schedule a Cyber sale from November 20—29:
Set up a sale in one click.
Join us for a Cyber Strategy discussion: Get inside tips and inspiration to maximize sales this holiday season. Join Etsy’s trend expert Dayna Isom-Johnson and Etsy Design Award winner Candice Luter to learn how to incorporate trends into your holiday marketing plans in time for Cyber Week.
RSVP for our Leveraging Trends To Maximize Cyber Week Sales event here.
We’ll be investing in marketing to make sure buyers everywhere know all about the Cyber sales event, and we’re creating a new “Deals” tab in the Etsy shopping app to help them easily discover on-sale items like yours.
*Based on a July 2023 analysis.
