Etsy’s New TV Ad
Our new TV ad invites shoppers to visit Etsy year round when they’re on the hunt for birthday gifts.
Check it out
Etsy Insights: 3 Ways to Optimize Your Shop for “Birthday Gift” Shoppers
Tailoring your listings for special moments can help you tap into a wider audience and capture the attention of gift-seekers.
Learn more
“Birthday” Trends
Every second on Etsy there are 4 searches for birthday gifts.* Here’s what’s trending in the birthday category:
Top Searched Milestone Birthdays
Popular milestone birthday gifts, ranked by popularity, are: 30th, 21st, 50th, 60th, 40th, and 1st.**
Increase in Sales for Personalized Gifts
YTD, we’ve seen a strong increase in sales for personalized tops & tees, gender-neutral kids clothing, and personalized baseball hats/caps.**
Bestselling Personalized Items
Items currently resonating with buyers are: personalized charcuterie boards, blankets, mugs, portraits, jewelry, baseball hats, wallets, keychains, and embroidered sweatshirts & t-shirts.**
*As of December 31, 2024
**The year-over-year (YoY) increases above were calculated by comparing sales or search volume on Etsy from January 2025 through March 2025 to the same period last year.
Catch the Replay
An Inside Look at Etsy’s Approach to Seller Research
Join Etsy’s Research and Product leaders for an in depth conversation about our approach to research and development.
Watch now
From Thrifting to Listing: Styling, Posting, and Packaging for Success
Andi of All Put Together Shop shares her expertise as a vintage seller.
Watch now
Join the Community Conversation
Introduce yourself, connect with fellow sellers, and find your community in this month’s thread for new sellers.
Say hello
Share your wins with the seller community! From sales to new listings, share what you've achieved this month.
Celebrate your wins
Sellers Meet with Etsy's Seller Services Team
Sellers visited Etsy HQ where they participated in a panel discussion with our Seller Services team. They gave us a glimpse into their experiences on the platform, and how their businesses have evolved over time. Hearing directly from members of our community is essential as we continue to build and make improvements to the seller experience.
Etsy Sellers: Who, Where and How they run their Shops
Etsy released its 2024 Global Seller Census, including insights on who Etsy sellers are, what moves them to open and run their shops, and the impact of their small businesses.
See the highlights
Share Your Feedback
Let us know what you think in the survey below, and help us make this resource even better for our seller community.
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