Attributes, Search, and the Attributes Tool

[CheyneSews]

Hi all,

We know many of you have been eager to learn more about attributes and search. We’re happy to announce that attributes will become a factor in Etsy search on March 27 [DATE UPDATED].

Item attributes are new, relevant keywords that we’ll use to match your items to a shopper's search term. Adding this specific information will make your items more relevant in search results, so buyers can find them more easily. You can read more about attributes here: https://www.etsy.com/help/article/95284237119

To help you prepare your listings, we have created a new tool to help you edit categories and add attributes to your listings more quickly. The tool also helps you track which listings still need attributes. We’re making this tool available to all sellers shortly. As it becomes available to you, you can access the tool through a banner in your Listings Manager. Once the tool is available to everyone, I’ll check back and post a direct link, as well.

Over time, we’ll introduce more and more relevant attributes to each item category to help you describe your item and connect it to buyers looking for it.

Thanks for your patience while we made attributes available to everyone.

[CheyneSews]

Hi again,

I'm back with a few updates about attributes in search and the attributes tool.

For the past few days, the attributes tool has been available to all sellers. You can now all access the tool directly from the banner in your Listings Manager.

We're giving everyone some extra time before attributes become a factor in search. Attributes will now become a factor in Etsy text search on March 27. We've edited the original announcement above in case anyone is just now reading it.

We appreciate your continued feedback about attributes.

[CheyneSews]

Starting today, attributes will begin to factor into search relevance on Etsy. We will monitor this change closely to ensure we achieve the desired results.

It may take some time for all members to see changes related to the addition of attributes as a factor in search. Attributes added to items will act as an extra text keyword.

Later this spring, we’ll begin introducing additional search filters based on attributes and other information you provide through your listings.

For more information on how search works on Etsy, visit the help article: https://www.etsy.com/help/article/34234144469

To learn more about our work to improve search on Etsy in 2017, read this Seller Handbook article: https://www.etsy.com/seller-handbook/article/improving-etsy-search-in-2017/85413432226