Hi everyone! We hope you had a nice October. The holiday season has already kicked off, and buyers are planning to shop earlier than last year! As gift-givers are checking items off their lists, they’re also looking for a great deal. This is an exciting opportunity for you to take advantage of increased traffic to Etsy, and for your shop to potentially be featured in both of our sales events.
Early Holiday Sales Event
We’re excited to announce that we’re bringing back our Early Holiday Sales shopping experience, which will run November 1 to November 20. This longer sales period will help give buyers more time, and the opportunity to buy meaningful items at special prices, ahead of the Cyber Week rush. In order to participate in Etsy’s Early Holiday Sales Event, you should offer 20% off from November 1 to November 20.
Cyber Week Sales Event
If you’re looking to extend your sale and capture Cyber Week traffic, consider also joining our Cyber Week Sales Event. Last year we saw an increase of over 50% in average daily site visits during Etsy’s Cyber Week Sales Event compared to the three months prior. Take advantage of the increased traffic and the opportunity to reach new buyers and gain new sales. In order to participate in Etsy’s Cyber Week Sales Event, you should extend your sale to December 1. We also recommend sweetening the deal by offering free domestic shipping in addition to your sale. Help your shop stand out this holiday season by joining these upcoming Sales Events!!
