I didn't like it at first, but I am getting used to it. I look at as a Magazine Layout. Cover on top, articles beneath, "contents" in the middle.
I use a picture of an item for the "cover"
I use my Logo or Avatar (left) for the profile picture
I have edited the boxes (content) to show, Photos, Events, Notes, and the Etsy Theme Shop
Whatever is posted lands on the "Wall" in there own little "article" box.
It's not the best layout or user friendly intuitive, but with a little practice time lines can look very tidy and neat. (Not mine, but some)