You can either block everyone viewing from your IP address, or block all views from the computer you are on, depending on whether or not you have a static IP address.
Exclude IP (if your IP never changes):
http://www.etsy.com/forums_thread.php?thread_id=6442438&page=1Exclude by cookie (if your IP changes):
http://www.etsy.com/forums_thread.php?thread_id=5989513&page=33http://www.techairlines.com/exclude-your-own-visits-from-google-analytics-by-cookie/The keywords report shows the words people used on search engines to find Etsy, which sometimes will be your shop & sometimes won't. I use it as a way to see what items of mine are coming up high in google, & as a general indication of how SEO is going for me. On most days, if the keywords that are actually for my shop are less than 50%, then not so good :( [but that is for me - other shops will be different. & if I am participating in a google/SEO thread in the general forum, my accurate keyword percentage will definitely be lower, b/c people will be googling themselves & maybe later check out my shop]
sometimes I get keyword referrals for things in my shop, but I know I am not highly ranked in google results for that term - "ear cuffs" is a good example. So I check the landing page & see that they found Etsy through google but found me by doing an on-Etsy search.
a few more useful pointers:
I started a thread explaining how you can use Google Analytics to figure out how buyers found you:
http://www.etsy.com/forums_thread.php?thread_id=6497679Tutorial on Referring Sites & entrance pages:
http://www.etsy.com/forums_thread.php?thread_id=6561726Hope this helps!
