Hello :)
I wanted to share a tidbit that I thought might help.
When I decided to open up my shop, I researched other brands that were doing something similar.
I found some successful shops (i.e. SunshineandVodka, TheTimelessCrane) just a glance at their shop, I knew, I couldn't compete. They're completely out of my league. Their products are top notch, they have reviews and sales.
So I knew I had to do something that would set my shop apart.
Just look at the real big brands out there
Jo Malone London - The market "Fragrance Combining" to create your own personal scent, they've even trademarked that term so no one else can use it.
La Mer - They have a special ingredient called the "Miracle Broth"
Stella McCartney - They are a vegetarian brand, all leather is vegan.
I decided I wanted to market my brand with "Gift Boxes" everything comes gift boxed. I think it's an added luxury when they open up the shipping box and they find another specially wrapped box with ribbon and lace.
I'm also working on some prototypes that will add a twist to my mobiles that I have not seen done yet.
I know that adding special touches and things like that may take some time to get noticed but I believe if I keep at it, I can one day be just as successful.
What do you guys think?
Do you guys have any ideas on setting your shop apart?
Share it with each other and help each other brainstorm
Or have you already incorporated something that sets you apart?
Share it with us and get some exposure.
