How Does Etsy Search Work?
When a member searches for an item on Etsy, Etsy’s search algorithm works to return the most relevant matches. Details of this algorithm change regularly so we can help buyers find what they're looking for.
Sellers control the most important factors in Etsy Search placement. Please read on to learn what Etsy Search looks for, and what you can do to help improve how buyers find your shop.
Factors in Etsy’s Search Placement
The following factors combine to determine which items appear and the order (or placement) in which those items are displayed. Keep in mind that these factors are not equally weighted to determine the order of the results.
Tag and Title Relevancy
First, every item in the results must match the buyer’s search word or phrase. Items that do not match a buyer’s search won’t be included in results.
For example, the search “banana backpack” will only return items that match both “banana” and “backpack” in either the listing tags or titles.
Once the search algorithm finds all of the items that match the search, we also use keywords to determine the order of those results.
• Exact phrase matches are stronger than matches on individual words. For example, a search for “banana backpack” would return all items with the words “banana” and “backpack” in the tags or title, but items with “banana backpack” in the title would be considered a closer match.
• If a word or phrase in a buyer’s search appears in both the title and tags of a listing, the search algorithm considers that listing more relevant than a listing with that word or phrase in the tags or title alone.
• Words at the beginning of titles are considered more important than words at the end.
Item Attribute Relevancy
The key information provided in item attributes will be considered in Etsy search, similar to keywords in item tags and titles.
When using attributes, select as many accurate attributes as each item has available. This will maximize your item’s exposure in search results.
Using attributes on your listings provide you with distinct and organized characteristics to better describe your items. Attributes also help buyers find your items more easily in search results.
Listing an Item with Categories and Attributes
You'll first have to choose the kind of item you're listing (handmade, vintage, or craft supply) and its categories. You'll then see the option to add attributes.
The category and subcategories you choose for your items will determine the number and kind of available attributes.
Since attributes are based on individual item categories, you’ll see that some categories have more options available that are relevant to that item category. Others categories will have broader and more general attributes.
Expect more additions to the attribute options for categories soon.
Some general attributes available for most listings:
• Primary Color
• Additional Color
• Occasion
• Holiday
Using Attributes
It’s best to use the most relevant attributes available to you in each dropdown.
It’s possible that every keyword you’d typically use to describe your item won't be available as an attribute option. But you can use a combination of attributes and listing tags to make sure potential buyers find and see your items on Etsy.
A quick example:
You’re listing a handmade, lemon-colored scarf. However, the color “lemon” isn’t a selectable attribute.
• Choose the color that you think would be the closest to lemon. You can select “Yellow” as your Primary color attribute.
• If you find that your unique color label is an important search term as well, you should still add "lemon scarf" as a listing tag for your item.
Updating your Items with Attributes
To update the attributes of your items, follow these steps:
1.) Go to Your shop > Quick links > Listings Manager
2.) Select a listing
3.) Choose the attributes for that listing in the Listing Details section
4.) Click Publish when finished
Quickly Adding Attributes to Your Items
If you’re editing or updating your items, you can use the quick add tool in your Listings Manager to save some time.
This tool lets you update categories, subcategories, and relevant attributes for each of your items.
In the quick add tool, you’ll see all of your items grouped by category. Clicking on a category will help you:
•
See each listing you’re looking to edit
•
Understand and see your progress with adding attributes to your items
•Know the number of listings, organized by category, where new attributes are available
Just like listing an item, the available attribute options for your items will appear when you've selected a category.
Note: If you change your categories, the attributes available to you may change.
From there, you can choose to skip or publish your listing. Whichever you choose will then move you on to your next item. You won't have to reload the page or click on another item.
Attributes and Etsy Search
Attributes are separate from item tags but work with them. Together they'll provide buyers with the relevant and important information they’re looking for when shopping on Etsy.
Item features like color, size, and even holiday will be easily found and will appear in additional, relevant, and specific searches on Etsy.
For more information on attributes and their effect on appearing in Etsy search, check out
https://www.etsy.com/help/article/34234144469Listing Quality
To show items that buyers are likely to purchase, Etsy’s search algorithm also considers how well individual items tend to do in search. We call this “listing quality.”
If a buyer clicks, favorites, or purchases an item after they’ve seen it in search results, that action contributes to the listing’s quality score.
Since listings at the top of results tend to receive more buyer attention than those at the bottom, Etsy’s search algorithm adjusts for the expected buyer behavior for these different locations.
Note: New shops and listings have a neutral quality score, which has no impact on placement.
Customer & Marketplace Experience
We want buyers to have a great experience when they purchase from a seller on Etsy. Because of this, we consider a shop’s record of customer service and whether it’s in good standing according to Etsy’s policies.
Great reviews, completed About section, and completed shop policies can all help your placement in search. Using the shop policies template will also slightly improve your placement (FAQs and seller details are not factored). However, recent cases and past intellectual property infringement issues can have a negative effect. New shops have a neutral score, which has no impact on placement.
Recency
To keep search results fresh for frequent shoppers, Etsy’s search algorithm reviews how recently an item was listed or relisted.
Shop Location
Many buyers in certain countries, like the UK, Australia, France, and Germany, have told us that they like purchasing from sellers based in their own countries because they find it to be more convenient and less expensive.
In order to make local items slightly more prominent in search results in these specific countries, we take the location of the shop and the shopper into account. Searches made within other countries do not take shop location into account for search results.
Shop Diversity
Buyers on Etsy are looking to explore a marketplace of unique items. In order to meet this expectation, Etsy’s search algorithm works to show results from a variety of shops, when available.
Improving the Search Factors in Your Shop
The steps you take in listing your items and maintaining your shop are the most important factors in getting your items found through search on Etsy.
Review Your Tags and Titles
• This article explains how to best utilize your tags.
• Read about choosing the best titles for your items here.
Make Sure Your Attributes are Accurate
• Read over this Help article on attributes.
• Be sure you’re selecting the best available and relevant attributes if your options don’t exactly match.
• Use a combination of item tags and attributes to help show your items in a variety of searches.
Encourage Shopper Interaction
• List your items with clear item photographs that invite a closer look.
• Use the cropping tool, so your item thumbnail is correctly formatted.
• Price can be a factor in whether a shopper clicks on your item. Avoid pricing items too low or too high for your target shopper.
https://www.etsy.com/seller-handbook/article/how-to-price-like-a-pro/22603777434Provide a Positive Customer Experience
Taking these steps will help ensure that your customers have a positive experience and are encouraged to leave a great review.
• Complete your shipping profiles to represent processing times to your buyers accurately. Be sure to mark orders as shipped to help buyers know when to expect their items.
• Make sure your About section is complete. Read more about telling your story.
• Fill out your shop policies and use the template to give buyers helpful information about your shop.
• Take steps to communicate with past buyers and swiftly resolve open cases.
What to Do If You Notice a Dip in Sales
When your sales or views appear to decline, follow these tips to diagnose the problem and make an action plan.
https://www.etsy.com/seller-handbook/article/what-to-do-if-you-notice-a-dip-in-sales/46046802209. . . for sure Etsy Search function is continuing to adapt, change, and perhaps "whatever" . . .
Please share your helpful tips here!
Thank you,
Mike