. . . keeping updated on Etsy Search function . . .

How Does Etsy Search Work?

When a member searches for an item on Etsy, Etsy’s search algorithm works to return the most relevant matches. Details of this algorithm change regularly so we can help buyers find what they're looking for.

Sellers control the most important factors in Etsy Search placement. Please read on to learn what Etsy Search looks for, and what you can do to help improve how buyers find your shop.

Factors in Etsy’s Search Placement

The following factors combine to determine which items appear and the order (or placement) in which those items are displayed. Keep in mind that these factors are not equally weighted to determine the order of the results.

Tag and Title Relevancy

First, every item in the results must match the buyer’s search word or phrase. Items that do not match a buyer’s search won’t be included in results.

For example, the search “banana backpack” will only return items that match both “banana” and “backpack” in either the listing tags or titles.

Once the search algorithm finds all of the items that match the search, we also use keywords to determine the order of those results.

• Exact phrase matches are stronger than matches on individual words. For example, a search for “banana backpack” would return all items with the words “banana” and “backpack” in the tags or title, but items with “banana backpack” in the title would be considered a closer match.

• If a word or phrase in a buyer’s search appears in both the title and tags of a listing, the search algorithm considers that listing more relevant than a listing with that word or phrase in the tags or title alone.

• Words at the beginning of titles are considered more important than words at the end.

Item Attribute Relevancy

The key information provided in item attributes will be considered in Etsy search, similar to keywords in item tags and titles.

When using attributes, select as many accurate attributes as each item has available. This will maximize your item’s exposure in search results.

Using attributes on your listings provide you with distinct and organized characteristics to better describe your items. Attributes also help buyers find your items more easily in search results.

Listing an Item with Categories and Attributes

You'll first have to choose the kind of item you're listing (handmade, vintage, or craft supply) and its categories. You'll then see the option to add attributes.

The category and subcategories you choose for your items will determine the number and kind of available attributes.

Since attributes are based on individual item categories, you’ll see that some categories have more options available that are relevant to that item category. Others categories will have broader and more general attributes.

Expect more additions to the attribute options for categories soon.

Some general attributes available for most listings:

• Primary Color
• Additional Color
• Occasion
• Holiday

Using Attributes

It’s best to use the most relevant attributes available to you in each dropdown.

It’s possible that every keyword you’d typically use to describe your item won't be available as an attribute option. But you can use a combination of attributes and listing tags to make sure potential buyers find and see your items on Etsy.

A quick example:

You’re listing a handmade, lemon-colored scarf. However, the color “lemon” isn’t a selectable attribute.

• Choose the color that you think would be the closest to lemon. You can select “Yellow” as your Primary color attribute.

• If you find that your unique color label is an important search term as well, you should still add "lemon scarf" as a listing tag for your item.

Updating your Items with Attributes

To update the attributes of your items, follow these steps:

1.) Go to Your shop > Quick links > Listings Manager

2.) Select a listing

3.) Choose the attributes for that listing in the Listing Details section

4.) Click Publish when finished

Quickly Adding Attributes to Your Items

If you’re editing or updating your items, you can use the quick add tool in your Listings Manager to save some time.

This tool lets you update categories, subcategories, and relevant attributes for each of your items.

In the quick add tool, you’ll see all of your items grouped by category. Clicking on a category will help you:

See each listing you’re looking to edit


Understand and see your progress with adding attributes to your items

•Know the number of listings, organized by category, where new attributes are available

Just like listing an item, the available attribute options for your items will appear when you've selected a category.

Note: If you change your categories, the attributes available to you may change.

From there, you can choose to skip or publish your listing. Whichever you choose will then move you on to your next item. You won't have to reload the page or click on another item.

Attributes and Etsy Search

Attributes are separate from item tags but work with them. Together they'll provide buyers with the relevant and important information they’re looking for when shopping on Etsy.

Item features like color, size, and even holiday will be easily found and will appear in additional, relevant, and specific searches on Etsy.

For more information on attributes and their effect on appearing in Etsy search, check out

https://www.etsy.com/help/article/34234144469

Listing Quality

To show items that buyers are likely to purchase, Etsy’s search algorithm also considers how well individual items tend to do in search. We call this “listing quality.”

If a buyer clicks, favorites, or purchases an item after they’ve seen it in search results, that action contributes to the listing’s quality score.

Since listings at the top of results tend to receive more buyer attention than those at the bottom, Etsy’s search algorithm adjusts for the expected buyer behavior for these different locations.

Note: New shops and listings have a neutral quality score, which has no impact on placement.

Customer & Marketplace Experience

We want buyers to have a great experience when they purchase from a seller on Etsy. Because of this, we consider a shop’s record of customer service and whether it’s in good standing according to Etsy’s policies.

Great reviews, completed About section, and completed shop policies can all help your placement in search. Using the shop policies template will also slightly improve your placement (FAQs and seller details are not factored). However, recent cases and past intellectual property infringement issues can have a negative effect. New shops have a neutral score, which has no impact on placement.

Recency

To keep search results fresh for frequent shoppers, Etsy’s search algorithm reviews how recently an item was listed or relisted.

Shop Location

Many buyers in certain countries, like the UK, Australia, France, and Germany, have told us that they like purchasing from sellers based in their own countries because they find it to be more convenient and less expensive.

In order to make local items slightly more prominent in search results in these specific countries, we take the location of the shop and the shopper into account. Searches made within other countries do not take shop location into account for search results.

Shop Diversity

Buyers on Etsy are looking to explore a marketplace of unique items. In order to meet this expectation, Etsy’s search algorithm works to show results from a variety of shops, when available.

Improving the Search Factors in Your Shop

The steps you take in listing your items and maintaining your shop are the most important factors in getting your items found through search on Etsy.

Review Your Tags and Titles

• This article explains how to best utilize your tags.

• Read about choosing the best titles for your items here.

Make Sure Your Attributes are Accurate

• Read over this Help article on attributes.

• Be sure you’re selecting the best available and relevant attributes if your options don’t exactly match.

• Use a combination of item tags and attributes to help show your items in a variety of searches.

Encourage Shopper Interaction

• List your items with clear item photographs that invite a closer look.

• Use the cropping tool, so your item thumbnail is correctly formatted.

• Price can be a factor in whether a shopper clicks on your item. Avoid pricing items too low or too high for your target shopper.

https://www.etsy.com/seller-handbook/article/how-to-price-like-a-pro/22603777434

Provide a Positive Customer Experience

Taking these steps will help ensure that your customers have a positive experience and are encouraged to leave a great review.

• Complete your shipping profiles to represent processing times to your buyers accurately. Be sure to mark orders as shipped to help buyers know when to expect their items.

• Make sure your About section is complete. Read more about telling your story.

• Fill out your shop policies and use the template to give buyers helpful information about your shop.

• Take steps to communicate with past buyers and swiftly resolve open cases.

What to Do If You Notice a Dip in Sales

When your sales or views appear to decline, follow these tips to diagnose the problem and make an action plan.

https://www.etsy.com/seller-handbook/article/what-to-do-if-you-notice-a-dip-in-sales/46046802209

. . . for sure Etsy Search function is continuing to adapt, change, and perhaps "whatever" . . .

Please share your helpful tips here!

Thank you,

Mike

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Re: . . . keeping updated on Etsy Search function . . .

The Attributes make me confused. Colors, holidays and occasions are limiting instead of helping me. The colors turquoise or aquablue don't exist, and we are advised to use Blue instead.
But worst on Occasions there you could fill in Divorce! Do they really Believe that there is one person out there looking for jewelry for divorce???

Margareta
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Re: . . . keeping updated on Etsy Search function . . .

Thank you Margareta!

Here's some more stuff likely to confuse but not meant too . . . just the way it is . . .

Esty Search is changing by the Blackbird group Etsy bought last year to make these changes . . . 8 to 12 super engineers that do this . . .

Here's what is changing in

www.etsy.com/mailinglist/email/NGdFbE90OXJjQUd3Y09rK3pOMEJtcjBXU010c0dpW...

I don't know if the above link will work for you I click it on an email Etsy sends me.

Attributes will become a factor in Etsy search on March 27.

Improve your discoverability:

Attributes will be new, relevant keywords that we’ll use to match your items to a shoppers search term, giving you the opportunity to appear in more relevant places.

Give buyers what they’re looking for:

Soon, we’ll begin to build search filters based on item attributes, which will connect buyers with results tailored for them.

Create more detailed listings:

The attributes you select will be featured prominently on your listings, making them easy for shoppers to scan for pertinent information like size, color, and material.

This link should work to Etsy help for you . . .

www.etsy.com/help/article/95284237119?campaign_label=everybody&utm_sourc...

While it may be that search is getting better it is not getting any simpler . . .

Google is doing more of their own thing . . . and will be taking more to find what works with Etsy and Google too . . .

Bing (Microsoft) in coming after Google . . . plus the others too . . .

What is a search filter?

"1) In computer programming, a filter is a program or section of code that is designed to examine each input or output request for certain qualifying criteria and then process or forward it accordingly. This term was used in UNIX systems and is now used in other operating systems."

Computer engineer talk . . .

We best to seek to understand what is happening and why about this stuff . . .

Viruses, Trojan Horses, POTUS attacks, and more . . . our computers are under online attacks . . .

How Google Search works (for right now) . . .

support.google.com/webmasters/answer/70897?hl=en

In case this above link doesn't work for you . . .

How Google Search Works

Learn how Google discovers, crawls, and serves web pages

When you sit down at your computer and do a Google search, you're almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, and determine the order of search results?

In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned ("served") to you.

The three key processes in delivering search results to you are:

Crawling: Does Google know about your site? Can we find it?

Indexing: Can Google index your site?

Serving: Does the site have good and useful content that is relevant to the user's search?

Crawling

Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index.

We use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site.

Google's crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index.

Google doesn't accept payment to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating AdWords service.

Indexing

Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types. For example, we cannot process the content of some rich media files or dynamic pages.

Serving results

When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site's PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content.

In order for your site to rank well in search results pages, it's important to make sure that Google can crawl and index your site correctly. Our Webmaster Guidelines outline some best practices that can help you avoid common pitfalls and improve your site's ranking.

Google's Did you mean and Google Autocomplete features are designed to help users save time by displaying related terms, common misspellings, and popular queries. Like our google.com search results, the keywords used by these features are automatically generated by our web crawlers and search algorithms. We display these predictions only when we think they might save the user time. If a site ranks well for a keyword, it's because we've algorithmically determined that its content is more relevant to the user's query.

I'm going to stop at this . . .

Now we have to blend in the Blackbird filters and I would like to see more information on what they are doing . . .

In summary, best to look for a "bumpy ride" for the next few months?

What Blackbird engineers will do . . . try this . . . and try that . . . change this . . . change that . . . they are in their own world of "go to statements" and "filters" and "whatever too"

Essentially we will need to wait, pay attention and see what develops.

Story . . .

There are 3 types of people

1. Those that make things happen
2. Those who watch what happens
3. Those who wake up and say "What happened?"

Most will be type 3 this year

For us, maybe best to be in type 2 and learn, understand and then try to type 1

Understand that we are not in control of what is happening . . . best to watch and be adaptable and keeping ourselves ready to move on . . .

The robotic "crawlers" and the robotic "indexers" will continue along with the human people too . . .

"algorithmic processes" will come and go and change . . . and sometimes "meandor" like a river or stream rather than take the shortest distance between two points . . .

. . . . .

Plan

Check you own SEO

Copy and paste the first 3 or 4 words of your title in Etsy search and see what comes up . . . front page is best.

Tags . . . click on each one and see what comes up.

1st listing photo needs to engage the shopper as "something they are looking to buy" . . . desirability is key . . .

Thank you,

Mike
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Re: . . . keeping updated on Etsy Search function . . .

Is it the "attributes flu? or something"

Lots and lots of seller agitation on attributes in Etsy-land . . .

www.etsy.com/teams/7720/bugs/discuss/18285498/

www.etsy.com/teams/7720/bugs/discuss/18284864/

www.etsy.com/teams/7720/bugs/discuss/18283535/

www.etsy.com/teams/7722/discussions/discuss/18284791/

www.etsy.com/teams/7720/bugs/discuss/18283487/

www.etsy.com/teams/7722/discussions/discuss/18296691/

www.etsy.com/teams/7718/questions/discuss/18288882/

www.etsy.com/teams/7722/discussions/discuss/18274122/

www.etsy.com/teams/7720/bugs/discuss/18291560/

www.etsy.com/teams/7722/discussions/discuss/18296805/

www.etsy.com/teams/7720/bugs/discuss/18286088/

www.etsy.com/teams/7720/bugs/discuss/18284768/

www.etsy.com/teams/7720/bugs/discuss/18283077/

and the list goes on for maybe 500 plus more . . . and growing . . .
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Re: . . . keeping updated on Etsy Search function . . .

Just now I received an email from Etsy Based on my history. Saying All about turquoise. Is that the hue for you and showing jewelry in turquoise. Not exactly what I want - I have jewelry in turquoise and I want to use the color in Attributes.
We have to wait and see what it it be of it all. It seems that Etsy is desperate now.

Margareta
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