MARKETING WITH A FOCUS ON BEST COLOR CHOICE - article by Mike Mueller
© 2000 - 2013. WOW Treasury & WOW Innovations & WOWPhotos - All rights reserved. - All photography, intellectual property, graphical designs, and other proprietary items.
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For an Etsy Shop Owner, the shopping experience is all about the art of persuasion. There are many different factors that influence how, when, and what a shopper buys.
A great deal is decided by visual cues, the strongest and most persuasive being colors and color themes use in the Etsy Shop.
MARKETING WITH A FOCUS ON BEST COLOR CHOICE
When marketing new products it is crucial to consider that shoppers place visual appearance including color choice and theme above other factors when shopping.
94% on Visual Appearance and 6% of Text
About 85% of shoppers place color as a primary reason for why they buy a particular product.
Notice how QVC uses colors ever so effectively in many of the products they sell on television.
BRANDING AND COLOR
Color increases brand recognition by 80%. And, brand recognition directly links to shopper confidence.
THE SHOPPER AND COLOR
Color is one of the most powerful methods of design. However, it is not entirely universal. Colors that entice in North America and different than those that entice in India. Here are the colors that affect North American online shoppers.
YELLOW
Optimistic and youthful often used to grab attention of window shoppers.
RED
Energy increases heart rate creates urgency often seen in clearance sales.
BLUE
Creates the sensation of trust and security often seen with banks and related businesses.
GREEN
Associated with wealthy the easiest color for the eyes to process used to relax in stores.
ORANGE
Aggressive creates a call to action: Subscribe, buy, or sell.
PINK
Romantic and Feminine Used to Market products to woman and young girls.
BLACK
Powerful and sleek used to market luxury products.
PURPLE
Is used to soothe and calm often seen in beauty or anti-ageing products.
COLOR AND THE SHOPPER
Color also has the unique ability to attract specific types of shoppers and change shopping behavior.
OTHER INFLUENCES
Color is not the only item that influences consumer behavior. For online shoppers design, buzz words and convenience effect their need to shop.
OVERALL DESIGN
For many online shoppers, poor website navigability and poor overall design is the reason why they choose not to purchase from a particular website.
About 42% of shoppers base their opinion of a website on overall design alone.
About 52% of shoppers did not return because of overall aesthetics.
THE ELEMENT OF TIME
Speed, efficiency and convenience are one of the many reasons why shoppers are turning to internet retails. Having a website that runs even five seconds slower than your competitors could mean a Hugh economic loss.
About 64% of online shoppers did not purchase items because the website was too slow.
POWER WORDS
Retailers rely on the ability for words to evoke emotions in consumers. The right “power” word could be the difference between a consumer purchasing an identical item at one retail shop over the other.
52% of consumers are more likely to enter a store if there is a sale sign in the window.
60% of consumers feel at ease and are more likely to buy a product that has the word “guaranteed” associated with it.
SOURCESS:
Directory Journal, Color Matters.com, “the Effects of Store Environment on Shopping Behaviors: A critical Review” by Shun Yin, Lam, “The Profit of Color” by Color Marketing Group, “The Psychology of Color in Marketing” by June Campbell, “The Psychology of Web Performance.”
MARKETING WITH A FOCUS ON BEST COLOR CHOICE - article by Mike Mueller
© 2000 - 2013. WOW Treasury & WOW Innovations & WOWPhotos - All rights reserved. - All photography, intellectual property, graphical designs, and other proprietary items.
