7 Reasons People Aren’t Buying Your Products by Gail Oliver, Online Marketing Consultant
(SOURCE:
http://attention-getting.com/2017/02/22/7-reasons-people-arent-buying-your-products/)Question for thinking . . . "Is your conversion rate of traffic into sales is less than 1%?" . . . if so then this may hopefully help your active marketing thinking . . .
QUOTE . . . "I have often talked about how, on average, at least 1% of traffic should convert into a sale. It’s not a hard and fast rule because there are many factors that come into play, but, typically if 100 people view a product listing of yours, you should get at least 1 sale. If this is not happening, you have a problem.
[ME: I do like these simple statements that get 100 views make 1 sale . . . yet, of course this at times may or may not be true? . . . ]
While 1% is average, a very good conversion rate is 2 to 5%, but again, for this to happen you have to make sure you have done the following:
1. Do you match your competition feature for feature? Maybe someone sees your necklace and likes it, but they want it in gold not silver, can you honor their request? Otherwise, they will keep looking.
[ME: The necklace is my main product and I do offer many more variations that my competition.]
2. Have you left out vital information such as size, weight, materials, etc.? Don’t make the customer search for the info or feel they have to ask; they won’t.
{ME: The details . . . often shoppers can "speed read" through these . . . so making the details clear, simple, and brief to the note makes good sense?]
3. Are you priced comparable to your direct competition? If you are too priced high the buyer will keep shopping around. If you are priced too low, the buyer worries about the quality.
{ME: For sure, too low of a price even a sale can make a shopper think your product is "cheap."]
4. Are your shipping charges crazy high? This is a deal breaker for many as shipping is seen as throw away money to a customer. Shipping should never be more than 20% of the price. If you can’t do that, work some of the shipping back into the price.
{ME: Yes, for 2017 . . . I changed to FREE USA SHIPPING and Discounted International Shipping . . . "Amazon & Walmart" are in a competitive war on this area called free 2nd day shipping . . . I have Amazon Prime with Free 2nd Day shipping that of course I pay an annual fee for . . . ]
5. Have you created a sense of trust with the buyer, such as good reviews, publicity in mainstream media, business awards, easy return policy, etc. There are many customers who will not buy from a seller with no return policy, it is too risky.
[ME: I offer a 30 day money back satisfaction guarantee along with domestic free shipping and discounted international shipping. Never argue with a customer/client . . . yet, repeat sales to those asking for a refund on an ongoing basis do need to be dealt with somehow . . . ]
6. Is your product photography top quality? Do your photos help to show the size and scale (how many times have you read reviews where people say the product was much smaller than they thought)? Do you have photos that zoom in on the details? Remember, they are buying it without seeing it or touching it, or you have to provide that same experience.
[ME: Never before has product/shop photography meant so very much as now in 2017 . . . especially the 1st listing photo . . . ]
7. Sometimes there are just little things that are turning off buyers, but you are too close to your products to be objective. This is where I come in. Until March 1st I am offering a Quick Fix for just $15. I have an average conversion rate of 8%, so send me a link to one of your product listings and I will tell you exactly why people aren’t buying and what you need to change.
[ME: What an effective sales proposition . . . just $15 for a Quick Fix . . . something to consider? . . . ]
Here's the link . . . could this be worth the $15?
https://attentiongetting.selz.com/item/5704672e6edca00cb89f9149https://attentiongetting.selz.com/ME: I am not suggesting or recommending anyone buy this service . . . just sharing . . . however, the questions certainly are worth considering and answering the best that you can or getting another member to provide you with an objective opinion . . .
Thank you,
Mike
