★ Did Josh read this book: "Raving Fans" ★
I think so from his update comments. I sent Josh a thank you convo for his update and focus on the key core potential values for Etsy.
Distractions tend to get people off target. Texting/etc. while driving leads drivers to just aiming their vehicles rather than being focused on the challenges of the road ahead.
From the book "Raving Fans" is the belief that customers need to feel appreciated and anything we can do to make our customers feel appreciated the more they will value shopping at our shops!
Since my wife is now a full partner in our shop I'm finding I can better focus on what I am good at and she can complement our little Etsy business.
My step 1 in Custom Appreciation in an ongoing basis:
☛ Customer Appreciation Coupon Codes ☚
We truly appreciate our customers, and we value your business with our 10% Off Customer Appreciation Coupon Codes. First Order Customers please use FIRSTORDER coupon code to and save 10% off your first order! And, we want to continue providing you this savings so please use VIPORDER coupon code to continue saving 10% off of your repeat orders.
What do you think?
I could have left it as just "Coupon Codes" without any reason behind why we giving coupon codes.
~ Raving Fans ~
"A great commonsense approach to customer service"
"An easily understood message and one every organization needs to hear."
"Making your customers Raving Fans is the competitive edge today. This book can jump-start you in that direction."
"Our strategic customer service plan is based on Raving Fans. It has helped focus our energy on this critical area. A must read!"
www.youtube.com/watch?v=yejNB9mRs3E&t=108s
www.youtube.com/watch?v=x-iYoDjEgyM
#1 --- Decide What You Want
Visualize how your customers will be served and how your business will be run on a daily basis. (The Profit would place this as an important process)
#2 --- Discover What the Customer Wants
Discover what your customers really want and then alter your business vision to what you customers are looking to buy. (The Profit would include this part in have the business people focus on the buying people) Think: Ideal Customer and
#3 --- Deliver what the customer wants plus 1%
Always (every time) be CONSISTANT in meeting/exceeding your customer's expectations! (think about limiting the number of areas where you want to make a difference)
All you need to do is improve by 1% (or a little more too if you can) this week and 1% next week and onward. By the end of the year you'll be ahead by more than 50% . . .
Consider what "Raving Fans" customers will do for your Etsy Shop:
Leave you 5 Star Stunning Reviews!
Tell their friends about Your Shop and You! (free word of mouth advertising)
Come back soon to buy more!
