Hi everyone, Dayna here, Etsy’s Resident Trend Expert! I’m excited to share that our Seller Trend Report for Spring and Summer 2026 is live, informed by exclusive Etsy search data, industry forecasting, and the emerging trends we’re seeing across fashion, home, gifting, and weddings. As we head into the warmer months, buyers aren’t just refreshing their wardrobes—they’re reimagining their spaces, celebrations, and everyday rituals in ways that feel more personal and expressive. Here’s a preview of some of the trends you'll find in the guide: Soft Stitch Era 🧵 Photo credit: leiselv , LilisGloves , LovelTwinsShop , HandmadeByUruba , HistoryTimeTraveler Searches for embroidered straw bags are up 20,000%, and crochet clothing continues to climb. Shoppers—especially Gen Z—are gravitating toward visible craftsmanship and pieces that feel unmistakably handmade. World of Whimsy 🧚 Photo credit: boejackdesigns , EmiliaCeramicas , MUGMUGCERAMICS , NellyMakesEmbroidery From polka dot phone cases (+835%) to whimsical jewelry (+84%) and beginner needlepoint kits (+175%), there’s a clear appetite for joy and playful self-expression this season. Treat Yourself 💝 Photo credit: modocreative , SweetSaplingStudio , Pennant4YourThoughts , KassadillieShop , NAFCeramic “Just because” gifting is growing, with terms like petit cadeau (meaning: little present) up 277%. Small, meaningful moments and everyday celebrations matter to buyers. Dear Diary 📓 Photo credit: SquashMakes , everlijewelry , SquashMakes , RhondaLynneJewelry Traveler journal searches have doubled, and those for journal charms are up 395% as buyers embrace analog rituals and memory-keeping. Everyday Exhibits 🎨 Photo credit: melissamaryjenkins , MollyPowersDesign , FootRangeMountain , SugaraStudio Searches for wall art decor are up 110% and those for gallery prints have increased by 80%, as shoppers begin to build curated and sometimes nostalgic gallery walls at home. Visit the full Seller Trend Report on the Seller Handbook for a deeper dive on these emerging trends and more. Plus, dig into actionable tips to inspire updates both big and small, from adding to your inventory to refreshing your listing descriptions and tags. Have you already started experimenting with any of these trends in your shop? We'd love to hear about what you're making. Let you know in the comments below! All search and sales data in this article is as of February 10, 2026, and based on searches and sales in the last three months compared to the same time last year. *Etsy internal data, U.S. signed-in user activity only. Unless otherwise noted, percentage increases reflect changes in search or sales activity during the stated comparison period versus the prior year. Search growth is based on normalized query volume. Demographic insights (e.g., Gen Z, Millennials) are derived from Etsy age-signals data and reflect a subset of U.S. active buyers. Data is directional and reflects activity on Etsy’s marketplace. Dayna Isom Johnson is Etsy’s Resident Trend Expert. Earlier this year, she celebrated her son Ozzie’s 1st birthday with some special personalized finds from Etsy sellers.
