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Etsy Insights: your shop’s unique selling proposition
Hey there!
My name is Amy and I’m a shop optimization specialist here at Etsy. This week I’m back to talk more about branding. In my last post I touched on how defining your brand identity can help attract new customers and set your business apart from the competition.
Today I’d like to talk about how to zero in on what is unique to your brand—the singular detail that gives your shop an advantage over your competition—and how to maximize it by identifying a unique selling proposition, or USP.
A unique selling proposition is a statement that succinctly sums up what makes your shop different. It’s the one thing that consistently appeals to your target customers: a specific benefit that highlights your strengths and makes your shop or products uniquely valuable. Your USP could be related to the types of materials you use, your style, even the level of customer service you deliver.
For example, if you sell handmade furniture, maybe your USP is determined by the type of natural wood you use. Or, if you sell vintage décor, your USP may be that you have the widest selection of mid century pieces.
While every USP is different, here are some tips and questions to ask yourself when identifying yours:
Make a list of all the unique features and benefits that your products or shop offers
- What are my unique skills or core values?
- What problem am I solving for my customers?
- What expert or specialized knowledge do I have?
- What do I do better than people selling similar items?
- What do other people, including my customers, say I do well?
- What kinds of products do customers frequently purchase from my shop?
Research the competition and look for opportunities where you can position your brand in a new or different way
- What could I do that isn’t being done?
- Are there trends I could be tapping into using my unique skills?
- Are there new or related products that could benefit my business?
Reflect on how your unique qualities and how they fulfill your customer's needs
- Are there any customer needs that haven’t been fulfilled?
- Are there problems that you solve that your competitors can’t?
Looking at the answers you’ve compiled, identify your most compelling unique selling point and think about how to apply it within your business. Ideally it will inform all of your branding and marketing decisions to really reinforce the idea with your customers.
As you’re brainstorming, it might be helpful to jot down your ideas in the following format:
Every experience with (business name) conveys (unique selling proposition and key values) to my customers.
Remember, with your USP you’re looking for a space in the market where you can stake your claim. A USP is more than a slogan–it’s ultimately how you position your products to set them apart from the competition.
What makes your brand unique? Comment below! Or if you’re already working on your USP, share a draft below.
Admin
KKayGiftsArt
·4 years agoI have reviewed my USP several time over the many years I have been creative. Photos are an issue and always has been since I started online in 1999 - how much of an impact that has I have not determined since sales still happen. When reviewing my latest USP (2015) it involved knowing my various skill sets and what I could most likely do or gain as a few skill sets to release some independence of others. I had the knowledge I could sculpt after dabbling with it a few years back using polymer clay and seeing if I can pass some "grade" to know if this new skill set was any good. I won a 1st place blue ribbon, as an amateur, at the local fair exhibit on my second sculpting attempt. Knowing all this is important to the question about my current USP self review. I am a traditional artist and began only making art work for print reproduction on products, since the pet portrait market is saturated - Printed products did very well before the market became saturated. I have been hand painting ceramics for over 16 years and offering custom painting in this form until the economy collapse in 2008ish (now I do not get as much as I use to for this service). Now days I just paint figurines occasionally. To overcome the saturated market and thus the heavy competition I put all my skill sets together to create an item that is unique in its own way. Novelty mugs are not unique but since I am devoted to creating correct colors and not follow the common elements (namely wording) on the vessel area, it become unique in its own right. USP, in my opinion, should really be thought through and never limit oneself to just one entire skill set. And really review the product(s) up against the market place. Also ask yourself are you staying with trends and/or are you a trends creator? Are you keeping yourself in a box? Or are you an explorer?
REALQUALITYCLOTHES
·4 years agoMerhaba USP '' Gerçek kaliteli ürünler...'' Ben ETSY de daha çok yeniyim eksiklerim var. Daha iyi nasıl olur nasıl satış yaparım öğrenmek istiyorum. Ben tasarımcıyım ve bir çok ürün tasarlayabilirim. Her ürün grubunu tasarlayabilirim. Ve bir çok farklı ürün ve grup tasarlayabirim. Bu konuda yardımcı olurmusunuz ? Tecrübeleriniz benim için önemli !
gobestfriend
·4 years agoMy USP is making digital products for small business from a small business
because I've experienced the kind of products that could be helpful when starting a small business; customizable logo, thank you cards, business cards etc
MalitaAmiDolls
·4 years agoThanks, I'll try...
What are my unique skills or core values? - I just love to sculpt.
What problem am I solving for my customers? - Mmm?.. Lack of inspiration, boredom?..
What expert or specialized knowledge do I have? - No-no-no, I'm not a professional, just a handmaker.
What do I do better than people selling similar items? - Nothing. Others are real artists, I admire their art.
What do other people, including my customers, say I do well? - No, my modesty doesn't allow... Ugh, I'm a bad seller, ahaha!
What kinds of products do customers frequently purchase from my shop? - Different. Well, the goods are quite the same type - doll faces or faces for decor, a few sets of doll parts - hands, feet, heads.
What could I do that isn’t being done? - I could spend more time promoting the shop, but I don't want to. I just wanna sculpt, sculpt, sculpt.
Are there trends I could be tapping into using my unique skills? - What?.. The question is unclear, but I'm thinking about returning to ceramics. Polymer clay is a very comfortable, easy-to-handle material, but I miss real clay.
Are there new or related products that could benefit my business? - Ceramic tiles - as an element for decoration. Such tiny flat ceramic tiles.
Are there any customer needs that haven’t been fulfilled? - I do not know. My customers are such nice, delicate people that I'm afraid they won't tell me about it(
Are there problems that you solve that your competitors can’t? - I don't feel competition on Etsy. The doll faces of other Etsians are beautiful, I can only admire and envy other people's talents
It's probably hopeless...
ShiningWoodCraft
·4 years agoThank you for this informations !
Rabiyajewels
·4 years agomy name is rabiajewels how do i sell my stone grade quality cabochons
BestSellerTop
·5 years agoMy shop's USP is "Made with love. Made for you!" lightroom presets and social media icons©BestSellerTop
BadGoodBoy
·5 years agoMy USP is Illustrative & playful zodiac prints printed mostly on organic cotton tees with eco-friendly water-based inks, but I have other products like camper mugs, hoodies and yoga leggings.
My products are mostly purchased as a gifts.
SpangleFandango
·5 years agoI found this post and thought how interesting. Like so many of the more business oriented help topics I always struggle a little here. As with many of the replies I read on this thread it sounds like some of us creatives find putting our creative output into 'marketable' words pretty tough (at least I do without finding I've rolled into hyperbole and cliche). I guess that's why the big guns have their marketing teams to do this aspect of their business. Anyway, I did have a look at what I had put into my shop when I first opened it and thought - yes, this is still valid. So, I think my USP is "Making jewellery Bold and Fun". I realise so many others are doing just that but somehow, my love of colour, my love of jewellery (of ALL kinds), my skills in beading and my particular taste must make something a little different. If not entirely unique. I would love it if anyone had a moment to look at my shop and offer any further suggestions. Happy to do the same in return. I'm pretty sure there isn't anyone else out there doing exactly what I do. Just not sure what exactly it is I 'am' doing though. Hard to nail it down. Happy explorations.
NaturesRecipesArt
·5 years agoHi! You are so right!!
KTDezigns
·5 years agoOptimistic Mess
LittleLamaDecor
·5 years agoПривіт, Мене звуть Юлія! я створюю свої унікальні дитячі мобілі. допомагаю батькам у створенні казки для їхніх малюків. а ще хочу створити свої бебі джимі для дітей, ще не бачила персоналізованих бебі джимів. Вісь така у мрія
floome
·5 years agoMy USP are original nude paintings with Aquarelle that convey a positive body feeling. Because every body is beautiful
TheBestLeatherShop
·5 years agoMy USP is that almost all my items in my shop are made to order. Which gives my customers the option to choose another color, add a special details, in that way I stand out from the more and more mass produced items here on Etsy, especial in the categories I'm selling in.
CoseCosy
·5 years agoLa mia proposta unica di vendita è: Mai Banale, solo Originale, come te e me!. Il mio negozio offre solo pochi prodotti, ma sempre "originali", cioè autentici, rari, strani, veri, genuini, prototipi, nati dalla mia creatività artistica o scelti dalle collezioni private della mia famiglia o dei miei amici. Ogni selezione e opzione offerta è una scelta speciale, fatta col cuore e indirizzata al cuore dei miei Amici Clienti.
My unique selling proposition is : Never Common, only Original, like you and me ! . My shop offers only few products, but always "original", authentic, rare, strange, true, genuine, prototypes, born from my artistic creativity or chosen from the private collections of my family or friends. Each selection and option, offered in my shop, is a special choice, made with my heart and addressed to the heart of my Customer Friends.
ThebusyslothShop
·5 years agoHey everybody
we just startet our business and shop and in case of our style of art work we are still experimenting. But our USP so far is that we want our products and packaging as eco-friendly as possible. That’s why we for example don’t use plastic in packaging but a compostable solution. We also want the production of our products to not harm the environment, so we work with climate neutral producing printers that print on recycled and fsc labeled paper. We also are trying out eco-friendly printing techniques like risography which is very fun in the creative process.
But I‘m not sure how well we communicate that USP so far.
what do you think?
would be really helpful to hear some suggestions:)
Cheers
Patricia from the busy sloth
mugsfantaisie
·5 years agobonjour je souhaiterai savoir pourquoi vous garder l argent des clients ceci et un vol merci de me verser argent des clients pour que je puis leur livrer les colis
KRSNAENTERPRISE
·5 years agoI have been thinking about USP and I am working on it.
worldandyew
·5 years agoMine is "Lighting up your world from India".
ALLSVGUA
·5 years agoLove this!
BotanicalMoonCo
·5 years agoMy USPs are that I make my shaped pillar candles out of rapeseed wax so they last longer than many of my competitors, and I offer any candle in a choice of 24 colours, including black.
SchmuckIdee
·5 years agoHallo,
Ich entwerfe Schmuck und will nichts nach machen, sondern meinen eigenen Ideen freien Lauf lassen. Ich finde es auch spannend aus alten Schmuck etwas Neues zu gestalten und bin an Kundenwünschen interessiert. So kam es, dass ich als UPS "Unikate & Reparaturen & Auftragsarbeiten" wählte.
Glg Korina von Schmuckidee
TheBrightFields
·5 years agoOur brand is inspired by trying to create a real sense of hope in a year where there has not been much about.
We set up our shop in late Sep/Oct and we are two friends that wanted to put something positive out into the world to counteract the difficulties of 2020.
Our logo shows two birds, as we are two friends who have come together in this little venture, and our tagline "Hope sings the tune" comes from the Emily Dickinson poem, "Hope is the thing with feathers"
Our values include a desire to create beauty and preserve nature.
SpangleFandango
·5 years agoPlus the wonderful Bob Marley song - Two Little Birds - is full of hope. Goodluck!
LoveandBeYoung
·5 years agoBrand and Store name - Home Mood with Natalia Tykhoniuk
Amazing things that make people happy!
specialshoppers
·5 years agoMy USP is ;
You have to answer following questions.
1- What does your customer want ?
2- Are your products suitable for buyers on ETSY?
3- Are your products of good quality?
4- Is your shipping company fast ? (even though it is not in the hands of the seller)
5- Time to prepare your products is short ?
6- How about your product prices on ETSY ?
7- Are your Items Traditional,Extraordinary,Stylish ?
8- For example, an ETSY buyer's neighbor visit their home , is he envious of your products? Are your products enviably beautiful?
OMG so many questions :))
KRSNAENTERPRISE
·5 years agomy products of good quality
TheFlowerFantasy
·5 years agoHi everyone! My Unique Selling Proposition is the intricate details that I add to my Wedding jewellery ,we usually use the term Bridal Floral Jewellery ,it's handcrafted from scratch ,designed according to the bride's dress and keeping in mind her preferences and personality, it's great to discuss with them to find what their dream accessories or jewellery would look like.Every piece created is unique and one of a kind.They love the fact that it's just for them ,something new and unique ,designed specifically for them.
BestSellerTop
·5 years agoMy shop's USP is "Made with love. Made for you!" ©BestSellerTop
PierresVagabondes
·5 years agoMy shop's USP is "Ethical Jewelry in amber and natural mexican stones"
-Original jewelry, most of the times unique pieces.
-Stones are directly bought from small productors.
-Most of the stones are carved and polished buy hand.
-All jewelrys are handmade, we craft our own jewelry findings, metal wires, and weldings with recycled material when it is possible.
- Creations or personalisations on demand.
BeadEmbroderyDIY
·5 years agoMy shop's USP is
"give yourself a holiday!"
You can! Itself! do it yourself! Make incredible beauty!
It can be a gift to a friend or to yourself!
In any case, beauty pleases the eye! And knowledge "made it myself" - warms the soul.
minikidsboutique
·5 years agoMy ups are inspired by the happiness in the eyes of kids.
FavorsbyNesfa
·5 years agoWe print double sides of soft fabric at high quality, we overlock products to ensure no fraying and our zippers are concealed. We can work on any pattern the customer wants or we can produce products at any size.
HotOffHerHook
·5 years agoMy unique selling proposition is if you buy any two of 'this' (my most popular best selling item) you get one free of 'this' (a nice smaller item that is very hard to sell - I think because there are too many ?).
MADEWITHLOVEBYSUEG
·5 years agoMy USP : Is the items i make are handmade with love and care . The bowling shirts i make can be altered if needs be the size. The face coverings are comfortable, washable, reusable and affordable. I take a lot of pride in what i make.
SRWATERCOLOR
·5 years agoIn which other forum may I find suggestions concerning how to really increase traffic on my page and/or other strategies for Christmas period?
Thank you so much for the help!
PS. my USP is realizing handmade watercolours, starting from an experience I lived or things I am inspired to replace by drawing and sketching all time long!
ArtflowStudioDE
·5 years agoMine is "real watercolour art handmade by myself" - it's not just a print - every piece is unique to their own
SRWATERCOLOR
·5 years agoHi to everyone!!
I am in Etsy as seller of original hand-made watercolours since 8 months, selling 10 pieces and receiveng 5 reviews!! I am so happy!!
At this stage, what do you suggest in terms of advertising campaign or Etsy Add? Generally I start a new Adv campaign with 1£ per day, extending it for maximum 1 week .. and I saw there is more traffic on my page..
What are your adv strategies on Etsy? Especially during this period pre-Christmas? Here to know your activities!
Thank you and Best Regards,
Sara
WildWatercolorArt
·5 years agoThank you, Amy. This is food for thought for me, I think my USP is that I do all my watercolors and designs for my digital products physically myself........ Not sure if that is unique enough? It sure takes a lot more time, but I love creating art.
HouseofPeshtemal
·5 years agoMy USP is natural, ecofriendly and housewarming items with an exceptional customer service!
CREEKTEE
·5 years agoOur USP is "We Love Custom" ... consistent messaging and branding, so far it works on and off etsy...
SewBeautifulUKstore
·5 years agoWe all hate wearing face masks, but my USP is that I make face masks that are both comfortable and easy to breathe in, I also make minimum profit to make them as affordable as possible because its a necessity that we all need, not a luxury. Thank you so much for the advice.
BathluxLondon
·5 years agoMy USP is eco friendly packaging on all orders which is great for the environment. Whilst offering vegan friendly/cruelty free products.
https://www.instagram.com/bathluxlondon/
Check us out
Shriramcreations
·5 years agoMy UPS is we made cloth to a colorfull print by the traditional printing process,we use wooden blocks to print on the fabric,The artisans worked very hard on it to bring up the beauty of the print by wooden blocks.
FolktailsAndFeathers
·5 years agoI use wood from fallen branches and trees to create enchanting paintings and detailed colorful ornaments inspired by forests and all things wild.
What makes my artwork original is how it helps nature lovers bring a little bit of that magical world into their space in a fun and celebratory way while keeping that rustic feel of the wilderness. I get joyfully lost in this world while I paint and I hope to invite customers into this world with me.
BANGUSMarket
·5 years agola verdad es que estoy un poco perdida y desanimada le dio vueltas cambio títulos pero entre que no se me da bien el ordenador y no se de márquetin me esta costando
SrednaArt
·5 years agoMy shop's USP is "Art and Hypoallergenic Jewelry inspired by nature".
For my art, they are original hand painted scenes that add delight to any space. For my jewelry, I make them with stainless steel for those with sensitive ears.
WonkyTailor
·5 years agoMine is "An eclectic shop, a bit of this & tweak on that"...
CarolinaDeLaRiva
·5 years agoMy goal is to reduce to amount of fabric/material going to the landfill. I like repurposing and refashion. Using the end of rolls, offcuts, and pre-loved fabric my proposal goes from bags and purses to face masks and new designs. I dislike the idea of almost slave production practices of clothes.
IndianhandcraftGifts
·5 years agocan you please help me how i get sales
KimuBags
·5 years agoI make bags and backpacks with recycled fabrics (like cotton and polyester) and cork as a substitute for leather. 100% vegan
AnitaSperoDesign
·5 years agoMy business is completely unique. I've listened to my large customer base for over 30 years. For one packaging and shipping is incredibly important to me. I've learned to package my pieces for hard and soft drops, for truck vibration and more. I always say 'bubble wrap isn't always the answer. Every item in my shop is literally one of a kind in someway or another. I am known for the squatting cherub, which I started recreating and embellishing 14 years ago. The cherub itself may be the same, but every single one has a unique crown created by me. I started creating crowns over 20 years ago. To date I've created/ recreated over 2000 cherubs and angels. My pieces are for those who want the unique one of a kind home decor or gift. If I have pieces that are not created by me, they are unique, rare antiques and vintage. I started the tattered tails that you will find on my animal statues years ago. And so on. I took my love for art and mixed it with home decor. I am sometimes copied, but never duplicated. I mix all my own paint, liquid gold and use my own homemade rusting liquid and patinas. I am still trying to define my shop. ..LOL. I will get there. I LOVE my customers and will only bring them the best.
weavingjourneyswool
·5 years agoMy USP is merino wool and custom made clothing.
FelizLingerieStore
·5 years agoMy shop is unique by having only Limited edition of lingerie, so every girl can feel more exclusive.
roaminate
·5 years agoThis post is really detailed and helpful. So much so, I want to save it so I can refer to it when making upgrades to my shop.
Off the top of my head, my USP would be, "PeltNPost: Travel efficiency and satisfaction, on your terms, one custom leather bag at a time."
Thanks so much for the help,
Cristina
maikaii
·5 years agoMy shop USP is experimenting with upcycled materials that some consider waste, trying to satisfy the desire for uniqueness while taking care of our planet.
The results are sustainable, ethical one of a kind products.
AlmaLibreJewelry
·5 years agoMy USP
In this space, you will find beautiful, high-quality, affordable jewelry, and a wonderful shopping experience!
LeMieStorie
·5 years agociao! Grazie dei suggerimenti, ho pensato a cosa rende particolare il mio negozio : dare una nuova vita agli oggetti e creare emozioni!
potrebbe essere anche il mio USP?
grazie
Adrianafrancojoyeria
·5 years agoMi PVU es la creación de joyas rusticas con un alto valor artístico, logro mezclar diferentes técnicas de joyería y diferentes materiales en cada pieza realizo, especialmente uso la plata de ley y el cobre puro, masilla, hilos tejidos. piezas hechas a mano una a una.
LesNoeudsPapdEmile
·5 years agoHello, I make metal bow ties, I work with a graphic designer, which leaves a lot of choice for the designs, they are light, very comfortable to wear, offered in very small quantities and I give a second neck ribbon to the choice.
WroughtIronStitching
·5 years agoUSP... this is something I’ve struggled with... do I make things that I like that I haven’t seen out there or do I make more of what people are looking for? I haven’t seen many cross stitch designers who focus on symmetry around the center, and I haven’t seen many who have rubber ducks or snowflakes made out of other winter items. So am I keeping myself from sales by being unique? Or is my uniqueness really my USP? Either way, I feel like I need to continue doing what I love so my shop does not become a chore.
LuxeMumbai
·5 years agoEvery experience with my shop, Luxe Mumbai conveys care, spirit and positivity to my customer's living and working space.
I believe that the maximum time that is spent in chosen 4 walls is that of our house and office - it is extremely important to set the tone and energy in these spaces. This will allow us to experience living in a different and elevated manner.
@PrintedLinen , your article is appreciated. A reminder of why all this began for us was refreshing and confidence instilling.
FerryStreetHome
·5 years agoI sent out a customer update on how our business is doing to all customers we had in the last year. It included a QR symbol that my grandson designed that can take them straight to our shop on their smart phone. Also , a coupon for 10% off good until Jan., 1, 2021. It really boosted the amount of visitors we have to our shop. I continue to include the update with each new sale we make along with our hand written thank you note. I'm currently working on our customer update for the winter. This gives our customers a more personal connection that they don't normally get from the internet. I actually had a customer make reference to it in one of our 5 star reviews. I hope this is helpful to others. Happy holidays to all.
Donstep
·5 years agoHello here..My USP is my art. All peintures from all my heart. I would like to share it with you ☺️. All my peintures about world, beauty and love...
Nat
SevenStarsTarot
·5 years agoMy USP is bringing Astrology and Tarot together so that they support each other in a blended reading.
My readings help people to reframe problems or dilemmas, get a sense of where they are on their journey in a particular area of life, and receive a balanced and unbiased view of how they are proceeding. I might be able to offer suggestions that arise from the cards that are counter intuitive, or from the astrological chart that capitalises on talents they have shelved or are underdeveloped.
I have a foundation in astrology with the Company of Astrologers, and I am currently in training for Hellenistic astrology and horary. I have no formal training in Tarot, but 15 years of experience as a professional.
Most sellers offer automated scripts for their birth charts, which is a list of paragraphs largely unrelated and often contradictory because of the nature of individual placements in the chart. Real astrology readings are analysed by a person, who then synthesises the chart. This means that only the most relevant information is explored, the character of a person is given in a more holistic way with emphasis that would make sense of say; a shy Leo, or a gentle Aries (they would have other more dominant placements in their chart, such as a Cancerian moon and Mercury with Virgo Rising). This is real astrology, and there are only a handful of people providing it in depth on etsy currently.
Customers say I really hit home with themes and details in their lives, that I am a kind person and I go the extra mile to get them answers or work through some things with them. I like to give clients something to really contemplate in themselves, and a way forward with decisions or problems even if the outlook does not look favourable. It is important to empower them.
All kinds of people visit my shop, but it is mostly deep thinkers and spiritual seekers that arrive at my door
RNRCANDLES
·5 years agoMy USP is using natural soy wax with a nice pop of scent that last longer than average candles. My candles are allergy, pet and asthma friendly. We also offer the ability to personalize your labels.
FeatherlyLane
·5 years agoI am passionate about the finer details of wedding stationary, the experience has to be a good one.
JandHjewelry
·5 years agoMy USP is Unique Vintage and Antique jewelry. I believe people that love vintage items are old souls. They have a connection with the past, a kind of deja-vu attraction to items that catch their eye.
I ship items quickly and safely, with a personal note. Gift wrapping is available. I answer any questions quickly and have a jeweler at my store that can size rings, shorten chains, or help with any other modifications on the items purchased.
BelanasSchatzkiste
·5 years agoMy USP is that I have very good taste and an eye for colors and their arrangements.
My unique selling point is that I have very good taste and an eye for colors and their composition. My pieces of jewelry carry the nordic soul in them. These chains are inspired by the glass bead finds from Viking Age.
My Etsy-Shop:
https://www.etsy.com/de/shop/BelanasSchatzkiste
I want the wearer to have the feeling of putting on something unique and immediately feel transported back to the Middle Ages.
CielitoCreations
·5 years agoI am very passionate about sustainability and I have a background in agriculture in my home country. I enjoy working with leaves and natural dyes to make my beautiful and unique fabrics and scarves in naturally luxurious fabrics like silk, cotton and wool. It involves many facets of nature and various natural materials and invariably a lot of experimenting along with good old fashioned trial and error. I have been in this experience for a long time and every day discovery new details
CuentaseHistorias
·5 years agoMy USP is the personalization of my pieces, ring holders that have a very high emotional value, since they are given as a gift in very important moments of the life of couples, as well as of loved ones and friends. These are important to me, and for this reason, I treat my clients exquisitely, and I help them to transmit all the meaning they want to give to these pieces, especially the affection for that person, since I send the order directly to the gift recipient (and not to the buyer)
I offer a high degree of personalization and care in the details, both of the ring holders and the experience of opening a gift, I am an expert in this!
I am always innovating in finding new, original designs. Maximum quality in my finishes although they have that rustic and elegant air, too.
Thanks for this exercise!
OnlyOneCopy
·5 years agoI have been making custom handcrafted fabric bags and backpacks for over 15 years. I paint them with acrylics and each picture on the bag is individual.
A customer can order from me his favorite painting, animal, pet or landscape, which will be on his unique product.
Thus, each bag comes out in a single copy and on order.
This makes my buyers very happy, who want to be bright and original.
And I am often told that my bags have a special magic.
Because I put my soul and inspiration into every bag, people often put the bag somewhere near them, at work or at home. They bring them peace and tranquility. You can also look at the bag to cheer up.
I consider my USP to be author's, personalized bags for women who need to express their individuality and creative identity.
IZAANDRI
·5 years agoHi Guys,
My shop's USP is - Unique Handmade FRINGE texture accessories.
Like Belts, Purses, Wrist Warmers.My created texture is my identity and one of a kind thing!
All my works designed and made by myself with love and attention to details in LITHUANIA.
I'm very glad to have at opportunity to open an etsy shop!
AmysGardensShoppe
·5 years agoMy Cards and Notepads are bright and beautiful flowers that I have grown myself. The photography that I take, I have been told by many is unique and different, so I believe that I have something special, something specialized for everyone. My notepads, also, have my lovely garden reflected on them and I have not found any like them. I feel My shop will put a smile on your face, I just don't seem to have the sales. I have an abundant amount of visits, but the sales don't reflect. Please advise!!
MadeleinesBOTANICART
·5 years agoMy Art is handmade. First, I scour the world looking for that unique scene in nature or in a Cityscape. I come home and sketch the scene first on paper. Then I work the whole Canvas to get a great Composition. I spend a minimum of 40 hours on each piece! When I'm finished I take it to my excellent Printer and order a paper print in Giclee or a Canvas print. He only produces Limited Edition Giclee prints. They are from the utmost quality. Not mass produced! Producing thousands of prints destroys the integrity of the work and the Artist.
You see I went to Art School for Painting and Printmaking. Lithography and etchings which are the oldest method of printing. My prints are numbered and signed. And Limited Edition does not mean in the thousands but in the hundreds. Something that will hold up over time!!
TheHealingTreeStudio
·5 years agoThe Healing Tree Studio -The Art Of The Tree. Creating one of a kind bookmarks, cards, and gifts.
I like what I have so far but working on adding a bit more. I think having a USP is very important. It defines WHY I am doing what I am doing and helps to create my target market. I read a lot of good examples here. Nice work you guys!
KayoAnimeClothing
·5 years agoMy UPS is "everyday super hero". Clothing that Empower you.
PabloQuestWatercolor
·5 years agoI don’t have a USP yet, but reading this I see that I need to work on it! Thank you all for sharing.
DelightfulWood
·5 years agoMy USP is "Excellent wood craftsmanship from tree, to lumber, to finished product".
I source most of my wood from trees on my family's farm that need to be removed. I cut the tree down, mill the boards, and create pieces of art that are unique.
ArtOnAJourney
·5 years agoMy USP is: Inspirational photographic gifts, providing a sense of place.
SundoriStore
·5 years agoMy shop usp is showcasing the revival of the lost art of baluchari saree . Sarees are the most sustainable clothing item. They can fit any body type and never goes to the landfill.
BygoneYarnyStuff
·5 years agoWith my leather knitting belts you can knit faster, easier even if your physical problems made you think you could not continue.
BoutiqueAngelCo
·5 years agoMy USP is to bring a part of nature to my customers home, my items are all inspired by the sea or by the countryside. I work with natural Gemstones, Jewellery, shells, stones, , ...all natural products
https://www.etsy.com/in-en/shop/BoutiqueAngelCo?ref=seller-platform-mcnav
MadieBs
·5 years agoMy USP is creative sewing ideas from some of the old standbys like the bag holders and smock aprons. I now use some creative ideas for both that make them unique and found no where else.
SpiritCuts
·5 years agoMy shop offers the exciting contrast of clean organic cut paper images presented together with evocative hand painted papers. Inspired by nature and the symbols and stories that move us.
https://www.etsy.com/shop/SpiritCuts
Fashion4Women
·5 years agoMy USP is that almost all my items in my shop are made to order. Which gives my customers the option to choose another color, add a special details, in that way I stand out from the more and more mass produced items here on Etsy, especial in the categories I'm selling in
-And also we are try to give best discount to eligible Buyer
-Give the surprise gift To 80% buyer
-We are Provide the Free Shipping in DHL Express And FedEx Express.
JewelsFromPolkadots
·5 years agoJewels From Polkadots USP is 'Specialising in the 1930s and 1950s styles of jewellery, but priding myself on being able to find almost anything if requested'. I love vintage jewellery and really want to help as many people as possible that want anything to get their wish.
UbonphanHauteCouture
·5 years agoMy shop selling handmade products from Thailand with Free fast shipping especially traditional Thai dresses for women.
We provide cotton, silk hand woven clothing made by Locals with high quality but cheap prices dispatching around the world.
Thank You.
MagpieAndBubbles
·5 years agoMy USP is making that special unique gift for the hard to buy for people in your life!
All my pieces are made to order and so can be personalised to match a person's unique interests or personality.
BPAGShop
·5 years agoMy USP is providing pure pashmina and cashmere wool scarves and a wide range among them.
I am having small shop but having fabulous and unique products in most affordable prices.
LyuikoGallery
·5 years agoMy USP is that my paintings and graphics (or rather, their digital files, since most of the works are sold) are intended for people who are looking for a story, a thought, an idea in a work of art. This is what I also value the most. I actually wanted to be a writer, but somehow color and paint became my tools for telling stories. I have a rich imagination and my works are whimsical and unique. I believe that you will never get bored with them.
EllesetNo
·5 years agoBonjour,
Elles et No. est ma petite entreprise de création artisanale.
Ma seule ambition est d'apporter de la joie et de l'humour à travers des articles du quotidien peints à la main avec passion.
AuroralipsShop
·5 years agoMy USP is Lip scrubs I focus on a formula that will exfoliate and leave lips free of dead skin. I use oils that will make make your lips soft. And I use a natural oil preservative that will help to have the Lip Scrub last longer. BTW they taste amazing!! Thank you.
RachelFabricArt
·5 years agoMy USP is Quilted Art in vibrant colors created with attention to details and great workmanship.
It's not easy to narrow down what makes my work stand out, so this articles helps.
TasminBassettArt
·5 years agoMy USP is 'Custom and Cute Handmade art for animal lovers' Unique traits of my shop is that I make everything by hand and that my pet portraits and personalised crafts encapsulate the unconditional love people for their pets.
https://www.etsy.com/shop/tasminbassettart
alchemies
·5 years agoEverybody is unique in a way.
My main drive when creating is something soul related and more specifically the ability we all have to transform an energy to another. That's the meaning of my shop name alchemies and the gallery name in my place alchimia that I run since 2013. So each artwork created from me has a story and I always am more than happy share this story with the customer. These stories always refer to our huge internal strength and to our true nature which is loving and positive.
So my artworks are soul reminders have a function influenced from religious art, despite the fact there are obviously contemporary artworks.
All above doesn't mean I need an elitistic sum of customers. I have realized That all the people can listen to their heart and understand art speaking to heart.
RetroGiftsStore
·5 years agoOur Unique Selling Proposition Is That We At RetroGiftsStore offer The New Age Lifestyle Handmade Leather Bags & Accessories Vintage Look!! Made By Local Women Artisans.
IrynaKostian
·5 years agoI create unique polymer clay jewelry. Each piece of jewelry is molded without molds and shapes. Even if there is one design, it turns out to be original every time.
CorArtEstudio
·5 years agoHi!
i am Anna and i basicallybwork on abstraction through alcohol inks.
i chase colour harmony and textures. I am a fan of colour expression, perfect combinations of them.
i use this technique in almost every nom Porus surface, such as synthetic paper, ceramics, glass, porcelain...
i customize mugs, coffe cups sets, coasters, ...
the customer order and i make.
StylishStoneJewelry
·5 years agoI try to work with my customers need. I try to make good quality unique eco friendly jewelry and nice accessories. My items are good for gifts for any special occasion as well as for personal enjoyments. My jewelries are good for work, vacation, party, gift. All jewelries come in a nice gift box. So they can directly got to recipient.