Etsy Insights: Your November shop checklist and holiday calendar | Etsy Success

Iridesent · 2022-11-08T22:16:26.251000Z

Hi all! I’m Kristin and I work on Etsy’s Community team. My team is focused on sharing updates and educational resources here in the Forums and via our seller programming. With the holiday season underway, we’re excited to share this monthly guide to help you prepare your shop for success. Each month we’re highlighting info on key shopping dates, upcoming seller events, and buyer trends based on Etsy search data and industry forecasting. Here are a few highlights from the article: Get discovered Our Early Holiday Sales shopping experience is running now through November 17. This longer sales period helps give buyers more time to shop, and the opportunity to buy meaningful items at special prices, ahead of the Cyber Week rush. We’ll kick off Cyber on November 18 with a sales event exclusive to shoppers in the Etsy app. Then, we’ll open up the sales event beyond the app from the 19 through 30, where we’ll be featuring on-sale items on Etsy and in our marketing channels including email and social. If you decide to participate in Etsy’s holiday sales events, put your listings on sale for at least 20% off from now through November 17 to reach the most shoppers. Then schedule your Cyber Sale for November 18-30. Schedule a sale. Bring holiday buyers back with a thank you coupon. Encourage your customers to come back and make a second purchase from your shop by sending them a small discount after their order. Create your coupon. Tools and resources Review 2022 Holiday Shipping Deadlines to learn about carrier cutoff dates leading up to Christmas. Set up an abandoned cart targeted offer to entice potential customers with a discount when they leave an item from your shop in their cart. Make sure you've added estimated delivery date details so holiday buyers can shop knowing when their items will arrive. Planning for holiday travel in the months ahead? Download the Etsy Seller App for iOS or Android so you can easily respond to messages from your buyers while you're on the go. Support and community Use our new Account Security Checklist to help keep your Etsy account secure. Plus, find out how to access support if you need it. Learn from Etsy's Chief Product Officer Nick Daniel How We’re Improving Etsy to Help Bring You More Buyers. View more tips from this month’s checklist on the Seller Handbook here: https://etsy.me/3cFowG8 What’s your holiday prep goal for November?

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Etsy Insights: Your November shop checklist and holiday calendar | Etsy Success | Etsy Community