Locked
Discussion interactions are currently paused.
Etsy Insights: Writing an engaging About section
Hi! I’m Tess and I work on the Brand Content team here at Etsy. I create education for the Seller Handbook to help sellers improve their shops and I write shop features for the Etsy Journal. I also produce the Etsy Success podcast (etsy.me/podcast) where you can hear expert tips and insights straight from Etsy staff and your fellow sellers.
Your About section is a key touchpoint for connecting with your audience on Etsy, whether that means turning a browser into a buyer or earning a feature (on or off Etsy) to get more eyes on your shop. Plus, a completed About section can help your placement in Etsy search. Here are some tips for writing one that engages your target reader:
- Grab their attention: Your first sentence should capture someone’s interest and entice them to keep reading. Consider teasing a surprising fact or anecdote about your business to encourage shoppers to turn the metaphorical page.
- Tap into your unique selling point: Think about what makes your shop different from the rest. Maybe you've developed an unusual technique for making your items, or you've committed to using only sustainable materials and packaging. The best way to hook your target audience is to provide a clear and compelling reasoning for why they should choose to buy from your specific shop. You can also use photos or videos to add a bit more color to your story.
- Tell a story: I’ve worked on many Seller Handbook stories about shops that our team discovered simply by reading the About section. Calling out unconventional workspaces, dramatic career switches, and noteworthy side hustles are all signals to writers that you have a story that might appeal to their readers. Plus, people come to Etsy because they want to buy from a real person! So not only could these details get you press coverage, but focusing on real-life challenges, successes, and milestones can help you reach shoppers seeking that human connection.
What’s your shop’s “unique selling point”? Share what makes your products different in this thread.
Findthesparkwithin
·4 years agoThank you for sharing great tips on how to personalise "about me " section!
I am very grateful for your post as you reminded me to "just be myself" and focus on my "why" and purpose of sharing my story and creative work and just inspire hope and joy into readers hearts. I was so focus on publishing my first listing and all the steps to it as a brand new seller, that I forgot about my intention of helping and inspiring.
With gratitude,
Emilia
WorldIsMyMuseDesigns
·5 years agoThank you for this very important information and strategies to enhance my shop, as i'm new to Etsy (about 2 months now) and have been thinking a lot about what to write in my About section. As I learn the business and tips from all of my fellow sellers on Etsy as well as influencers I'm excited to apply what i've learned!