Etsy Insights: What’s Trending for Mother’s Day | Etsy Success

fidosflowers · 2026-03-24T15:38:15.006176Z

Hi everyone!Isabella from the Community Education team here. Since Mother’s Day (in the US and many other countries) is coming up soon, I wanted to share how shoppers are showing up this year—and how you can position your shop for maximum impact.Searches for Mother’s Day gifts start climbing in early April, around the 7th, and peak the week of April 21, with volumes surpassing 460K searches.* We also expect to see a strong final surge during the week before the holiday on May 10, so there’s opportunity for you to capture both early planners and last-minute shoppers.Here are a few things to keep in mind: 1. Jewelry continues to shineSearches for jewelry gifts for mom are up by 2,529% year over year, and custom terms continue to rise within the category.* Think birthstones, birth flower engravings, name necklaces—gifts that feel one-of-a-kind.Highlighting personalization options—like names, initials, dates, or symbolic details—can help shoppers quickly see how a piece becomes their own. Using specific keywords such as “birthstone necklace” or “custom name jewelry,” along with clear photos of engraving or variation options, can also make it easier for buyers to find exactly what they’re looking for.2. Celebrating every kind of momSearch data reflects growing interest in gifts for all the moms. Mothers-in-law, grandmothers, godmothers, and first-time moms—shoppers are looking for inclusive, thoughtful options.Sellers may consider how their listings can speak to a wider range of recipients. Small updates—like adding variations, tags, or descriptive language that calls out different types of moms—can help broaden visibility. Showcasing how a product could work for multiple relationships, either in listing photos or descriptions, can also help shoppers quickly recognize it as a meaningful fit.3. Elevated giftingGift baskets for mom were up 228% compared to the previous year, suggesting increased interest in curated gifting moments*. At the same time, the increased interest this year in linen clothing (+840%) and antique decor (+580%) suggests growing interest in timeless, quality pieces made to last.**This creates an opportunity for sellers to lean into presentation and perceived value. Thoughtfully bundled items, cohesive product sets, or gift-ready packaging may help products feel more complete and special. Emphasizing materials, craftsmanship, and longevity in descriptions—and showing styled, lifestyle imagery—can further reinforce that sense of quality and make listings feel like lasting gifts, not just one-time purchases.As you prep your shop for Mother’s Day, consider refreshing seasonal tags and highlighting personalization options to attract shoppers looking for a one-of-a-kind Mother’s Day gift. At the end of April, remember to review processing times to ensure they’re up to date and feature ready-to-ship items for last-minute buyers. Photo credit: Preciousloveforall, ZAAINA, Launil, AmazingPawArtExplore even more trend inspiration in our Spring and Summer Seller Trend Report, featuring exclusive Etsy search data, industry forecasting, and the emerging trends we’re seeing across fashion, home, gifting, and weddings.What Mother’s Day trends are you leaning into this year? Let us know in the comments below. *Based on aggregated global Etsy search data from 03/01/2025 through 05/31/205, compared to the same period in 2024. Data is directional and may include repeat searches.**As of 02/17/2026; reflects aggregated global Etsy search data over the prior three-month period compared to the preceding three-month period. Data is directional and may include repeat searches.Isabella works on Etsy’s Community Team. Her last Etsy search was for Mother’s Day gifts—this floral greeting card and spa set are in her cart!

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Etsy Insights: What’s Trending for Mother’s Day | Etsy Success | Etsy Community