Etsy Insights: What’s Trending for Mother’s Day
Hi everyone!
Isabella from the Community Education team here. Since Mother’s Day (in the US and many other countries) is coming up soon, I wanted to share how shoppers are showing up this year—and how you can position your shop for maximum impact.
Searches for Mother’s Day gifts start climbing in early April, around the 7th, and peak the week of April 21, with volumes surpassing 460K searches.* We also expect to see a strong final surge during the week before the holiday on May 10, so there’s opportunity for you to capture both early planners and last-minute shoppers.
Here are a few things to keep in mind:
1. Jewelry continues to shine
Searches for jewelry gifts for mom are up by 2,529% year over year, and custom terms continue to rise within the category.* Think birthstones, birth flower engravings, name necklaces—gifts that feel one-of-a-kind.
Highlighting personalization options—like names, initials, dates, or symbolic details—can help shoppers quickly see how a piece becomes their own. Using specific keywords such as “birthstone necklace” or “custom name jewelry,” along with clear photos of engraving or variation options, can also make it easier for buyers to find exactly what they’re looking for.
2. Celebrating every kind of mom
Search data reflects growing interest in gifts for all the moms. Mothers-in-law, grandmothers, godmothers, and first-time moms—shoppers are looking for inclusive, thoughtful options.
Sellers may consider how their listings can speak to a wider range of recipients. Small updates—like adding variations, tags, or descriptive language that calls out different types of moms—can help broaden visibility. Showcasing how a product could work for multiple relationships, either in listing photos or descriptions, can also help shoppers quickly recognize it as a meaningful fit.
3. Elevated gifting
Gift baskets for mom were up 228% compared to the previous year, suggesting increased interest in curated gifting moments*. At the same time, the increased interest this year in linen clothing (+840%) and antique decor (+580%) suggests growing interest in timeless, quality pieces made to last.**
This creates an opportunity for sellers to lean into presentation and perceived value. Thoughtfully bundled items, cohesive product sets, or gift-ready packaging may help products feel more complete and special. Emphasizing materials, craftsmanship, and longevity in descriptions—and showing styled, lifestyle imagery—can further reinforce that sense of quality and make listings feel like lasting gifts, not just one-time purchases.
As you prep your shop for Mother’s Day, consider refreshing seasonal tags and highlighting personalization options to attract shoppers looking for a one-of-a-kind Mother’s Day gift. At the end of April, remember to review processing times to ensure they’re up to date and feature ready-to-ship items for last-minute buyers.
Photo credit: Preciousloveforall, ZAAINA, Launil, AmazingPawArt
Explore even more trend inspiration in our Spring and Summer Seller Trend Report, featuring exclusive Etsy search data, industry forecasting, and the emerging trends we’re seeing across fashion, home, gifting, and weddings.
What Mother’s Day trends are you leaning into this year? Let us know in the comments below.
*Based on aggregated global Etsy search data from 03/01/2025 through 05/31/205, compared to the same period in 2024. Data is directional and may include repeat searches.
**As of 02/17/2026; reflects aggregated global Etsy search data over the prior three-month period compared to the preceding three-month period. Data is directional and may include repeat searches.
Isabella works on Etsy’s Community Team. Her last Etsy search was for Mother’s Day gifts—this floral greeting card and spa set are in her cart!
Admin
MallStudioDesigns
·3 months agoMother’s Day is a good day to view Wall Art in my opinion. Being new to ESTY, I would like to understand the dynamics of niche Marketing, are there any tips ?
CarbontreeJewelsCo
·3 months agoThank you for the tip, very helpful for my store
https://carbontreejewelsco.etsy.com
PrintFanaticShop
·3 months agoLove the tips!
Shreejijewells
·3 months ago“Thank you for your tips! They really help me grow my shop.”
Artisanalinc
·3 months agoVery informative. We do handcrafted luxury pieces which are built to last.
ElouraTransfers
·3 months agoThanks for sharing
ReArsa
·3 months agoThanks for sharing great tips 🙏🏻
TheGlitterCreator
·3 months agoLet me know what you think guys:Mother’s Day Printable Handprint Art, Printable Mom Gift
GangaHandmadeExport
·3 months agoEvery rug tells a story—not just of design, but of tradition, craftsmanship, and heritage.
Our rugs are handmade in Bhadohi, known as the ‘Carpet City of India,’ where generations of skilled artisans have perfected the art of rug making.
At GANGA HANDMADE EXPORT, each rug is carefully hand-tufted using traditional techniques. Every thread is placed with precision, patience, and passion—no mass production, only true craftsmanship.
More than just a floor covering, our rugs bring warmth, texture, and a sense of luxury into your living space. Whether in a living room or bedroom, each piece is designed to elevate your home with timeless style.
When you choose our rug, you’re not just buying décor—you’re supporting artisan communities and bringing a piece of authentic craftsmanship into your home.
EvergreengemsStudio
·3 months agoGreat tips! I specialize in custom gemstone jewelry and I’m preparing personalized birthstone pieces for Mother’s Day. Looking forward to applying these strategies to reach more buyers.
Mardevi
·3 months agoThanks for sharing
GeorgetteJewellery
·4 months agothanks for sharing.
CoolBeeBe
·4 months agoGrandMoms are also moms! That's clever!
ChestaCrafts
·4 months agohttps://www.etsy.com/shop/ChestaCrafts?ref=dashboard-header
Vietshop68
·4 months agoThanks for sharing!
BloomNestPrintsCo
·4 months agoThanks for sharing.
buysmooth
·4 months agoThis is good article ..very helpful.
mimikokcreation
·4 months agoI am hoping to launch my new series of pouches out for this year’s Mother’s Day celebration. 🍀🌸😊
VkRugsStudio
·4 months agoNice
RadiantHeart1111
·4 months agoThank you for the tips.
BagsbyMonka
·4 months agoThanks for sharing❤️
AGiftToAfrica
·4 months agoGreat insight. ❤️
Minimalistpainting
·4 months agoWelcome to our art studio! We create modern and minimalist wall art to bring calm and style to your home.
Stitch7Soul
·4 months agoThis was very helpful to me, thanks for the suggestion!
PrairiePrimitives
·4 months ago · EditedIf the mother in your life likes primitive dolls & primitive home decor, I hope you'll take a look at my shop!
SAZHOME
·4 months agowe have great offers and this mothers day gift a carpet to your mother
FosterandCool
·4 months agoThank you, this helps so much with getting my shop ready for mother's Day!
SaltAndTideStudio
·4 months agoHow about gifting a virtual room design! If interested please check out my shop.
ElouraFineJewelry
·4 months agoGood article! Special packaging is the trend!
MamaFulvia
·4 months agoThank you, Isabella!
Arshrugsdecor
·4 months agoYou work good
PristinityJewelry
·4 months ago"...Searches for jewelry gifts for mom are up by 2,529% year over year..."
Seriously? Up 2529% ?
CraftedByWhittler
·4 months agoSo when is Mother's Day in the USA, and elsewhere?
It's on the second Sunday in May in Germany.
CraftedByWhittler
·4 months agoWe have some great MOTHER'S DAY products on sale in our shop!!
JIAVIartthatlives
·4 months agoLove @ZAAINA
BloomNestPrintsCo
·4 months agoThanks for sharing.
CleverFox3dPrint
·4 months agoThis is super helpful, thanks for sharing these insights!
I run a small Etsy shop, cleverfox3dprint.etsy.com, where I focus on personalized 3D-printed gifts, and I’m definitely seeing that shift toward custom and meaningful items. For Mother’s Day this year, I’m leaning heavily into personalized keychains and small accessories, things people can add names, initials, or special messages to.
The trend around “every kind of mom” really resonates too. I’ve started updating my listings to include options for grandmothers, godmothers, and first-time moms, and it’s already helping with visibility.
Also love the point about presentation. I'm working on improving packaging to make even smaller items feel like a complete gift.
Curious to see how others are approaching personalization this season!
AtelierLivramento
·4 months ago · EditedHelpful tips, I'm thinking of preparing special packaging!
DiscoBunnyShop
·4 months agoas a new seller of custom sunglasses these are great tips!
PixelBlumeCo
·4 months agoReally helpful! These insights are really valuable and give a clear direction for upcoming Mother’s Day trends. It’s exciting to see how personalization and thoughtful gifting continue to shape what customers are looking for.
DAndreaLeather
·4 months agoAdding vintage gem jewelry and more
TreinFamigliaGifts
·4 months agoWe have some great MOTHER'S DAY products on sale in our shop!!!
VivereCollective
·4 months agoThanks for sharing.
DesignsnBoutiqueBB
·4 months agoHI, HAPPY SPRINGTIME, I am focusing on many lovely designs for mothers day in flowers,Also mom deserves delicate vintage jewelry finds and sweet home decor ,make mom's day special!These are what I have planned for my shop,
LoyaltyOfDogs
·4 months agoVintage, nostalgia, and travel are among the trends I'm hoping will appeal to shoppers searching for Mother's Day gifts. All the jewelry in my shop contains some antique or vintage component, and several pieces align well with travel themes--either because of images in my pieces or the point of origin of the decorative elements I use. The broadest appeal with my entire shop, however, is dog-lovers. And what Mom hasn't shared her family with a beloved dog or had one as her own childhood companion?
AnnaleasFinest
·4 months agoSo when is Mother's Day in the USA, and elsewhere?
It's on the second Sunday in May in Germany
LaraDigitalTreasures
·4 months agoHere in Ireland and the UK, Mother's Day is usually the second Sunday in March, this year it was the 15th.
Always around the same time the Daffodils come into bloom.
SpiritualSHIMAYA
·4 months agoThis Mother’s Day, I find myself leaning even more into the core direction of my shop.
Intentional — each piece carries a sense, a mood, an inner gesture, not just decoration.
Organic — natural, imperfect forms that feel alive rather than symmetrical.
Timeless — made to stay, not just for a season.
I feel this especially strongly in my Heart Rings collection. For me, they’re not about trends or even self-expression — they’re about honoring the one who loved us first: mom 🤍
This perspective shapes how I approach both design and presentation this season.