Etsy Insights: video tips | Etsy Success

KASSELA · 2020-09-14T21:33:36.688000Z

Hello! I’m Sara, a product manager here at Etsy. My team works to identify opportunities to help you grow your business on Etsy, and after doing a lot of research, we decided to work on listing videos. We know you love hearing from buyers, and we do too! We asked buyers about listing videos and want to share what we’ve learned: Videos provide a lot more information about the product that they can’t get from photos. Videos don’t lie: Buyers expect photos to be edited, but videos tell the truth about an item and can create more trust. Videos influence their decision to purchase (or not to purchase) an item.* Some quotes from buyers: “The pictures can look one way, but the video gives you more information about the fabric.” “The video is telling me that it’s a weird fit. It’s telling me things that I’m not seeing in the still images.” “I like that she gets close to the camera, that’s what I’d do if I was trying it on.” While testing videos on the listing page with buyers, we learned that buyers are more likely to purchase an item with a listing that has video.* *Based on a July 2020 analysis of over five million buyers, comparing the purchasing behavior of those who were shown listing videos to those who were not. The holidays are around the corner and we’ve already seen shoppers start their holiday searches early on Etsy! Consider adding videos to your listings to make them stand out to holiday shoppers, as we’ll be promoting videos onsite and on the Etsy shopping app during the busy holiday shopping period! Here are some quick tips to keep in mind: We recommend you upload videos to the listings that get the most traffic. Try to work your way up to 10 videos, and once you have a sense of what types of videos are performing well, you can add videos to even more listings. Make sure you capture details that you’re not able to capture with your photos: angles, color or shine, movement, texture, size, item in use, variations, and even the unique process of making your item. Let your craft shine! Looking for some inspiration? Here are some video styles to try out: Stop motion, like this example from ErenTraut. Process, like this example from YourWeddingPlace. Lifestyle, like this example from DWittRestoration. What video tips have you found work best for your shop and category?

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