Etsy Insights: Valentine’s Day Trends | Etsy Success

daynaisom · 2021-01-19T14:58:52.819000Z

Hi there! Dayna here—Etsy’s in-house trend expert. I’d love to share some timely trend tips from our latest Marketplace Insights report as you gear up for the sweetest occasion of all: Valentine’s Day! Is your shop ready for the first big shopping moment of the year? Here are some trends and themes to keep in mind to win the hearts of Valentine’s Day shoppers: Love all around: Shoppers want to show how special each and every one of their relationships is, and to spread love to all, especially those they miss. It’s a day to celebrate anyone we’re thinking of or who we want to show appreciation for, like friends, parents, kids, neighbors, essential workers, and pets. And don’t forget self gifting! Personalization: Help buyers make an impression on their loved ones with truly unique gifts. Popular personalized items include name or initial necklaces, stamped accessories, small leather goods, kitchen tools (cutting boards, aprons), and one-of-a-kind art. Other popular custom decor includes pet portrait pillows, wall decor, candles, mugs, and coasters. DIY gifts and decor: Buyers got real crafty in 2020, using time at home to dive into DIY. Help them apply those newly-honed skills by offering DIY projects and gift-making kits for Valentine’s Day, including ones the whole family can enjoy. Celebrating at home: And how about DIY date nights? Show shoppers how a night in can be just as special as an evening out with items that elevate home dining. Think cocktail sets for the grown-ups or baking kits that offer an engaging activity for the kids. Food gift boxes are an item to watch. Wellness winners: Shoppers are looking to relax and recharge. Offer tools for pampering, from classic relaxation goodies like yoga equipment, meditation supplies, and natural bath products to more unexpected self-care items like calming coloring books. Sustainability and affordability: Shoppers are on the lookout for practical gifts that won’t break the bank and will be put to use. Keep these thoughtful crowd-pleasers in mind: stylish water bottles, handmade soaps, and home accents like candles, mugs, and coasters. Also consider cold-weather staples such as scarves, hats, and mittens, or necessities like face masks with a heart-themed twist. Etsy's Valentine's marketing will highlight gift ideas under $30. One final tip: Some of the top Valentine’s Day searches I’m seeing include “gifts,” “cards,” “for him,” and “for boyfriend.” Learn about more upcoming trends in our latest Marketplace Insights report here. What Valentine's items are you especially excited about offering this year?

MoreDiscussions

Etsy Insights: Valentine’s Day Trends | Etsy Success | Etsy Community