Etsy Insights: Using video to highlight my unique items | Etsy Success

caldersceramics · 2024-09-24T14:33:40.630000Z

I’m Calder van Andel, a potter based in The Netherlands and the owner of Calder’s Ceramics. My journey into pottery began over seven years ago, starting as a hobby with my mom in our kitchen. I really liked making pottery and started doing it more and more. I began sharing my progress on social media, and to my surprise my following started to grow. Eventually, my audience's curiosity about my work led me to open my Etsy shop. And I still have my followers to thank for the orders that I get on Etsy. One thing I’ve learned is that good photos and videos are key to earning buyers' trust. When I started, I took simple photos of my finished pieces. As I improved, I saw how important it is to tell a story with visuals. Videos tell a story, show the process, and let potential buyers connect with your work on a deeper level. Videos also often reach a bigger audience. Now, I put more thought into how I can use video to show the quality and uniqueness of my work. Here are a few ways I highlight my unique items through video content: Start Small with Short Videos: If you're new to videography, I suggest beginning with short-form content for platforms like Instagram and TikTok. For me, they are easier to produce and have a larger reach. These videos can give a quick glimpse into your process, which can help spark curiosity and drive traffic to your shop. And you can add the same videos you produce to your Etsy listings. Here’s a quick look at my bubble glaze process here. Show the Process: People love to see the making of a product. Share behind-the-scenes clips of your creative process, from the initial sketch to the final product. This not only engages your audience, but also builds trust and highlights the craftsmanship behind your work. My followers enjoy watching me make this berry bowl here. Highlight Key Details: Use close-up shots and different angles to showcase the unique features of your products. This is especially important for listing videos on Etsy, where buyers can get a better sense of the texture, size, and quality of your items. Below is an example of my bubble glaze mug up close. Join me at my workshop where I’ll be hosting a session on Showcasing Product Quality and Driving Engagement through Video on October 15 at 1pm ET, where I’ll dive deeper into creating engaging video content for your Etsy shop. Be sure to RSVP here! What’s your favourite way to highlight the details of your items in your shop? Do you like to focus on the unique features of your item? Highlight your creative process? Or do you enjoy making social media focused content? I’d love to hear from you!

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