Etsy Insights: Using social media to tell your brand story | Etsy Success

AdorableCraftWonder · 2020-01-20T17:59:05.419000Z

Hi Everyone, Happy New Year, ya’ll! My name is Evan and I work on the Social and Community team here at Etsy. I work on creating content for our Etsy Success social channels that helps sellers make the most of the tools that Etsy has to offer. Social media has become a great way for our sellers to showcase their items and help to build their brand all while connecting to potential buyers. When creating posts it’s important to think of them as opportunities to tell your brand story and resonate with buyers so they can build an emotional connection with you and your items. Crafting your story on your social channels: Make a connection with video - Facebook and Instagram are still surfacing video content more than single images or links. Facebook loves videos that are 3 minutes or more, and Instagram has now given users the ability to post previews of their IGTV videos in their feed (you can also post IGTV videos on your Instagram Stories with a swipe up link (available to all users)), to help you get more eyes on your content). Speaking of stories, consider creating stories on a regular basis - maybe 1-2x per week. Stories as we mentioned before are a great way to give potential buyers a look into your creative process, into your studio space, and sometimes into your life. Instagram also allows you to cross post your stories to Facebook as long as your accounts are connected. To up your Instagram Stories game, consider getting inspiration from your favorite lifestyle influencers, brands, or publications. Think of using longer captions - This is true for Facebook and Instagram, less so for Twitter. There used to be an adage that shorter copy was better and more engaging, but we’re seeing that longer copy isn’t always a bad thing. Think of how your friends, family, and influencers use their social media channels. Longer copy allows you a chance to share successes and inspiration, and even the hard times, which can lead to more engagement. Be sure to link to your shop in your Instagram Bio - this way you can drive buyers to your shop to purchase your products. While sharing your brand story can be intimidating at first, you can test out a few ways to share your story. Try Stories, or try making videos, we can’t wait to see what you all come up with. How do you use social media to help create a story for your brand on your social channels??

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Etsy Insights: Using social media to tell your brand story | Etsy Success | Etsy Community