Etsy Insights: Tips for submitting to the Etsy Design Awards | Etsy Success

daynaisom · 2025-08-11T16:46:56.033000Z

Hi everyone! I’m Dayna Isom Johnson, Etsy’s Trend Expert and a returning judge for the Etsy Design Awards. We’re back for the seventh year, searching for the most special items and there are so many opportunities to win.Whether you’re a seasoned shop owner or in your first year, take a chance and apply This year, alongside fellow judges Molly Baz and Willett, I'll be choosing the Grand Prize Award Winner and the 10 Category Award Winners.Today I want to share one thing that can help your application stand out: Spotlighting your unique story! We want to learn more about you and your item and understand the why behind what you’re submitting. A compelling story can make the difference between a good entry and an unforgettable one.Be sure to include your shop’s story in your about section and don’t hold back on the details in your application. Consider describing where you draw inspiration, what makes your process truly yours, how your shop came to be, how you go from idea to execution, the ways your items tell a story, and any other interesting tidbits you think will help your application stand out. Read this article in the Seller Handbook for more tips on sharing your story.Additional listing optimization recommendations: - Submit your shining star item: It should be exceptionally handcrafted or an original vintage item with that "wow factor."- Use high-quality visuals: Your photos and visuals should have a solid aesthetic that tell a cohesive story. In your application, include up to five photos from various angles and a listing video that showcases your process or artistry- Optimize your listing: Ensure your listing description is clear and informative- Complete your shop setup: Make sure you’ve added complete shop policies and have at least four active listings in your shop. Consider shipping globally or offering free shipping (while not required for entry, but can enhance your shop's appeal to potential buyers). Peer-to-peer listing critiques in the forums are also a great way to get feedback before you enter. Learn more here. You should also follow @etsysuccess for more inspiration! Be sure to enter here by August 25. To ensure your shop is eligible for consideration, read our submission terms here. So, what items in your shop will you spotlight? Tell us all about it. And if you’ve already entered, we want to hear about your submission too!

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Etsy Insights: Tips for submitting to the Etsy Design Awards | Etsy Success | Etsy Community