Etsy Insights: Tips for creating listing videos | Etsy Success

TreasureGoddess · 2021-03-01T20:48:40.358000Z

Hello! I’m Christine, the Yarn Goddess behind TreasureGoddess! I started my Etsy shop 12 years ago with 3 skeins of yarn just to see what happened. Working with Etsy I’ve grown my business into a full-time job and I’m excited to share my hand-dyed yarn with customers around the world. Etsy makes the business side of my shop easy so I can focus more on the creative side of things, which is what I love! One thing that’s REALLY expanded my sales is using listing videos. Videos can show scale, answer questions and even show items in use. Creating listing videos is also WAY easier than you would think! Here are my top three tips for taking listing videos: Decide what features you want to show in your video. Think about capturing size, scale, and texture, and purpose. How can you show your item in use? Is it something that can be worn? Can you hold it in your hand to rotate it to show each side? Set up your filming spot. Pick an area with indirect natural light, near a window but not in harsh sunlight. I like to use my phone and a tripod to hold the phone steady. Make sure to wipe the camera lens to avoid blurry shots. The background should be simple. Let your product be the focus of the video! You can use a wood table, white foam board, painted wall, etc. Batch your videos. If you’ve got similar products, film your videos one after another to get a bunch done at once. Remember videos must be 15 seconds or less. I usually bring a basket of 15-20 skeins of yarn to video and I’m done in no time. Later that evening I go edit each listing and upload videos right from my phone. You can get more tips and examples for listing videos in this video that I worked on with Etsy: https://www.youtube.com/watch?v=BdidpqUwHEs I usually film my listing videos in a vertical orientation. That way I’ve done the work once, but can share those videos across multiple social media platforms by just adding some text, hashtags and captions. Those videos make amazing Instagram Reels or TikTok posts and they really seem to capture people’s attention. Adding video posts to social media gets more engagement so it’s a great way to send more customers to your Etsy shop! I’m always looking for more ideas for making listing videos. Share your favorite tips, ideas, or videos below!

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Etsy Insights: Tips for creating listing videos | Etsy Success | Etsy Community