Etsy Insights: Tal & Bert share tips for shop success | Etsy Success

talandbert · 2023-02-23T18:05:07.324000Z

Hi! I’m Val from Tal & Bert. Our work is inspired by the Japanese philosophy of wabi-sabi, finding the beauty in imperfections. We take the cracks and breakages in the concrete and turn them into designs inspired by minerals we mine. We have been on Etsy for about three years now. We’ve grown from a husband and wife team working from our kitchen to a company with two brick and mortar stores and a warehouse studio with employees. When we started selling online, Etsy was the very first place we sold and was a huge stepping stone to the company we have grown into today. I have learned a lot these past few years, and I hope to share some tips to help you succeed as an Etsy shop too. Be as descriptive as possible in your listings. I know it feels like writing an essay, but remember your buyers only have your words and listing photos to decide if they want to buy or not. Many buyers like to see and feel the items in person. Since they are unable to do that over the internet, your description should be detailed enough for them to draw a picture in their mind. When writing our descriptions for Tal & Bert, we describe both the item and the process that goes into making it. For example, we share that each of our items has its own unique marks and imperfections, which helps to manage buyer expectations, while also highlighting the story and inspiration behind our shop. Are you paying attention to trends? Do you know what the “in” colors of the year are? Paying attention to trends in fashion and decor is vital to the success of your shop. You need to know what buyers are looking for, and luckily large companies spend millions gathering this data and put it on the Internet for free! Spend a day or two and really researching what consumers are looking for in your category and how you can apply it to your business. TikTok is great for discovering quick viral trendy things you can incorporate into your business. We recently discovered how others are using Pantone’s color of the year and plan on incorporating that into our products soon. Add personality and background into your designs. As a black owned business, we try to incorporate our heritage and culture into some of our designs like Melanin Mermaid and our Juneteenth candles. This allows us to share a small part of what makes us who we are with buyers of all backgrounds. Lastly, it’s important for us to continue to share our heritage and serve our community through our retail locations, which is why we offer creative workshops and items made by local makers in the city of Pittsburgh, a city that actually has one of the lowest number of black owned businesses. Seeing growth and opportunity for us and other local businesses has been very rewarding and we hope to be an inspiration for other BIPOC businesses as well. We are proud of our heritage and what it took for us to get here. How has your heritage or background played a part in your design process?

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Etsy Insights: Tal & Bert share tips for shop success | Etsy Success | Etsy Community