Etsy Insights: Summer 2024 Trends | Etsy Success

daynaisom · 2024-04-23T16:14:35.102000Z

Hi everyone! I’m Dayna Johnson Isom, resident Trend Expert here at Etsy. The next several months are packed with fresh opportunities to attract new shoppers, including school graduation festivities and the kickoff of summer in many parts of the world. Our brand new Marketplace Insights report covers the fresh decor, style, and gifting themes we anticipate will circulate in the coming months, based on Etsy search data and wider industry forecasting. Today I’m excited to share three of my favorites for summer, along with ideas for how they might come to life in your own shop. 1. Chef’s Kiss With award-winning kitchen culture TV shows and the rise of the celebrity chef, the culinary world has become a dominant force in the cultural zeitgeist, and shoppers are responding with a resounding “Yes, Chef!” as they embrace restaurant-inspired styles in both their homes and wardrobes. In 2024, expect this new iteration of dopamine dressing and decor to heat up even more, with everything from foodie-inspired art that’s a feast for the eyes, to clothing and accessories that let you rep your favorite food or cocktail with pride. Bonus: Check out this video I shared over on the Etsy Success Instagram with examples of how other sellers are bringing foodie fun to life in their own shops! 2. Modern Milestones Shoppers are embracing spontaneity and joy with this delightful shift in gifting culture, where celebrations are extending beyond the traditional holidays and gifting occasions like birthdays and anniversaries. From BFF anniversaries to pet “gotcha” days and even divorce gifts to usher in new beginnings, these modern milestones are all about celebrating each of life’s little moments, fostering a culture of appreciation and connection. 3. Western 2.0 Along with country music’s recent move into the mainstream, the iconic Western look has transcended its cowboy roots to become a symbol of rugged-yet-chic-style, and the newest version of the Western trend incorporates timeless elements like leather, suede and fringe with a touch of glam. In the home, we’re seeing shoppers lean into durable, distressed leather and denim furniture, infused with more contemporary pieces for a look that’s both laid-back and luxe. Which of these three trends are sparking your creativity? How are you thinking about playing on popular themes to entice shoppers—maybe through a photo styling refresh, updated tags, or even a new product idea? Share your ideas and get inspired below! To view the full report, check out Marketplace Insights: 2024 Spring and Summer Trends on the Seller Handbook.

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Etsy Insights: Summer 2024 Trends | Etsy Success | Etsy Community