Etsy Insights: SEO tips for new sellers | Etsy Success

fidosflowers · 2021-03-16T15:30:49.848000Z

Hi, everyone! Isabella here. I’m one of the Community Managers at Etsy. My team works to share education and resources in our community spaces and establish programs to help sellers grow their business on Etsy. You may have seen my face around these parts before : ) With many new sellers joining Etsy recently, and lots of gifting occasions on the horizon, now seems like a great time to share some tips and best practices for improving your visibility in Etsy search. Optimizing your listings for Etsy search can help you reach new audiences and build your customer base. With that in mind, for today’s Etsy Insight post, I want to focus on two very important parts of each listing: your titles and tags. There are two phases of how search works: Query matching and ranking. During query matching, a buyer enters a query and we look at the inventory of listings that match that query. From there, the Etsy search ranks the matching listings based on a variety of factors (for example, the listing’s conversion rate or the shop’s customer and marketplace score (think reviews). Query matching When a customer types in their search query on Etsy, Etsy search looks at the categories, attributes, titles, and tags that you’ve added to your listings to find matching keywords. When it comes to categories and attributes, be sure to apply anything that’s relevant to your item. Here are some tips to consider when choosing your titles and tags: Imagine what buyers would type into the search bar when shopping for an item like yours. Use those phrases in your title! It’s important to keep the title concise and easy for buyers to read. With this in mind, we suggest picking the 2-4 most relevant phrases and separating them with commas. All other key details can go in your tags. Be sure to use all 13 tags available to you, and to be descriptive. Your tags can be up to 20 characters long (in English). It’s better to use multiple phrases within a single tag than take up tags with single words. For example, “custom gold bracelet” is stronger than “custom” and “bracelet” and frees up another tag for you to use. Consider synonyms and regional phrases. If shoppers use regional spellings like jewellery in their search, we’ll still show them listings tagged “Jewelry.” However, we don’t account for some regional phrases. For example, if you sell flip flops and a lot of your customers are in Australia searching for “thong sandals,” you should consider adding “thong sandals” to your tags. Don’t add keywords in multiple languages. The titles and tags you add should be in the language you choose when setting up your shop. The titles and tags you enter will be translated when we look for listings that match the search query. If you speak multiple languages, you can choose to translate your listings yourself. If you add your own listing translation, you can also add translations for your titles and tags. Learn more here. Don't worry about plurals. When a shopper enters their query, Etsy looks at the root words for the phrase the shopper typed in and matches them to the root words in your listings' keywords. For example, a search for "books" would still be matched with listings with the tag "book" because they have the same root word. Ranking Once Etsy has gathered all the listings that match a buyer’s query, we use the information we have about each listing and shop to rank the listings so people browsing Etsy see the items that they are most likely to purchase earlier in the results. We’ll take a closer look at these factors in a future Etsy Insight, and you can always read about these factors in our Ultimate Guide to Search here. Now let's practice! Going back to titles and tags, is there a listing you’re looking to make keyword updates to? I encourage you to share a link to the item below, review each other's items, and share what you might type into search when shopping for that item. A few of us from the Etsy team will jump in with ideas this week too!

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Etsy Insights: SEO tips for new sellers | Etsy Success | Etsy Community