Etsy Insights: Quick Tips for Getting Featured by Etsy Marketing | Etsy Success

marymary · 2026-03-06T11:58:14.348887Z

Hi everyone! I’m Mary from Etsy’s Merchandising team. From Editor’s Picks and seasonal gift guides to trend roundups, emails, and even larger marketing moments like TV ads, our team is always looking to spotlight the special items you’re creating and curating—and help amplify the meaningful stories behind them. Here are my top tips to catch the attention of the teams behind those features: 1. Make it easy to discover youWe search on Etsy like every other buyer. So your keywords are super important—make sure they represent all the core aspects of your items. Choose straightforward, descriptive titles that contain the most important words at the beginning and avoid any vague terms or words that could be misinterpreted. Use all the 13 tags available, including a couple of relevant long tail ones, and make sure your description is accurate and answers any question shoppers might have about your item. Bonus tip: Ask a friend what they would type in the search bar to find your item—this might give you a whole new perspective of how to position yourself. 2. Elevate your visuals Great photos help capture attention and set you apart. Opt for bright, editorial-style images that feel polished and intentional. Use as many of the 20 photo slots you can but also remember to include a video of your item. Mix detail-focused shots with lifestyle images that show your product in use.3. Build up your brandWe want to get to know you: who you are, what inspires you, how your shop came about, and what it means to you. A compelling ‘About’ section can often let us know exactly why you would be a good fit for certain campaigns. And while you’re at it, build a consistent brand around your story—from your shop banner to your social media pages. Everything should feel like it belongs together. 4. Provide a great buyer experienceWhen we choose shops for features, we don’t just consider aesthetics and products—we also look at what buyers have to say about you. Shipping on time, responding quickly, receiving positive reviews, and communicating clearly in your descriptions and FAQs would definitely increase your chances of getting featured. What is the one thing about your shop that makes it stand out? Share in the comments below!

MoreDiscussions

Etsy Insights: Quick Tips for Getting Featured by Etsy Marketing | Etsy Success | Etsy Community